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Customer Relationship Management
Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives only to see the maturing of the underlying concepts and applications in recent years. Today, CRM represents a strategy, a set of tactics, and a technology that have become indispensible in the modern economy. This book presents an extensive treatment of the strategic and tactical aspects of customer relationship management as we know it today. It stresses developing an understanding of economic customer value as the guiding concept for marketing decisions. The goal of the book is to serve as a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM.
Criminal Law
Enhance understanding of criminal Law and clarify complex issuesCriminal Law (Longman Law series), 7th Edition, by William Wilson, combines coverage of the core legal principles with discussion of the theories and academic debates that underpin the subject. Enhance your understanding of criminal law and make use of the reading references t.
An Introduction to Law
An extensively updated introduction to law through a 'law in context' perspective.
Medical Law and Ethics
Medical Law and Ethics covers the core legal principles, key cases, and statutes that govern medical law alongside the key ethical debates and dilemmas that exist in the field to ensure that the law is firmly placed in context. Carefully constructed features highlight these debates, drawing out the European angles, religious beliefs, and feminist perspectives which influence legal regulations. Other features such as 'a shock to the system', 'public opinion' and 'reality check' introduce further socio-legal aspects and contribute to the lively and engaging manner in which the subject is approached. Online Resource Centre This book is accompanied by an Online Resource Centre which includes: Bibliography and further reading Links to key cases Author video podcast Web links Links to key sites with information on medical law and ethics
Plant Breeding Reviews, Volume 41
Plant Breeding Reviews presents state-of-the-art reviews on plant genetics and the breeding of all types of crops by both traditional means and molecular methods. Many of the crops widely grown today stem from a very narrow genetic base; understanding and preserving crop genetic resources is vital to the security of food systems worldwide. The emphasis of the series is on methodology, a fundamental understanding of crop genetics, and applications to major crops.
Criminal Procedure and Sentencing
Criminal Procedure and Sentencing provides a comprehensive and up-to-date guide to each step of criminal procedure, from the arrest of the suspect through to trial, sentencing, and appeals. Taking a strong practical focus throughout, it covers all aspects of the process of the criminal courts. The tenth edition has been fully revised and significantly expanded, with updates including: key recent case law, new legislation including the Sentencing Act 2020, the Judicial Review and Courts Act 2022, and the Police, Crime and Sentencing Act 2022, as well as the latest Criminal Procedure Rules and the new Criminal Practice Directions. Online support material will offer readers access to regular updates to the law and a comprehensive set of web links, as well as advice on additional reading and research for those seeking to engage in critical evaluation of the criminal justice system. The author’s authoritative yet engaging writing style brings the subject to life and helps to explain complex issues in an easy-to-understand way. This is an ideal text for anyone studying the criminal justice system at a professional or academic level.
Criminal Law: Text, Cases, and Materials
Includes bibliographical references index.
Marketing Research
None
Handbook on the Physics and Chemistry of Rare Earths
Even at the beginning of the new millenium the rare earths still remain, to a certain extent, a mystery. The chapters in this volume will help to unravel some of these. In the filling of the 4f electronic orbitals the lanthanides defy the elementary aufbau principle that underlies the periodic sequence of the elements, and the authors of the first chapter introduce the readers to the basic physics of the orbital collapse leading to that failure. Furthermore an explanation is offered in terms of double-well potentials. The phenomenon is illustrated using the valence transitions observed in some of the rare earth atoms, including Sm group metals and the higher oxides of cerium, praseodymium an...
Index Medicus
Vols. for 1963- include as pt. 2 of the Jan. issue: Medical subject headings.
