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PUBLICIDADE DIGITAL E PROTEÇÃO DE DADOS PESSOAIS
A atividade publicitária realizada em ambiente digital já conta com mecanismos disruptivos aptos a realizar a predição comportamental dos usuários da internet. Trata-se da chamada “publicidade inteligente”, técnica inovadora que viabiliza a oferta de bens de consumo de forma customizada, segmentada e individualizada a partir da coleta e processamento de uma miríade de dados pessoais organizados em perfis comportamentais. Nesse meandro tecnológico marcado pela Inteligência Artificial surgem questões jurídicas importantes sobre discriminação abusiva e de possíveis interferências tecnológicas na autodeterminação e liberdade de escolha da pessoa humana, uma vez que as estratégias publicitárias disruptivas partem de uma “caixa preta” de algoritmos treinados para otimizar as vendas de produtos e serviços, sem observar com afinco os direitos dos usuários finais (os consumidores).
Ecology and Conservation of Mountaintop grasslands in Brazil
This book is a pioneer attempt to bring forward the first synthesis on the most diverse and threatened mountain top vegetation of South America, the rupestrian grasslands. It brings to light the state of the art information on this ecosystem geology, soil formation and distribution, environmental filters that lead to biodiversity, species interactions and their fine tuned adaptations to survive the harsh mountain environment. The human dimensions of the rupestrian grassland are also addressed, including the anthropogenic threats that may irreversibly impact biodiversity and ecosystem services. The book also highlights the ongoing studies on ecological restoration and first attempt to model the impacts of climate change on its speciose biota.
Silencing the Drum
Silencing the Drum exposes the profound struggle of Afro-Brazilian sacred music against escalating intolerance. Danielle N. Boaz and Umi Vaughan blend legal scholarship with ethnomusicology, offering a compelling narrative rooted in interviews with religious leaders, musicians, and activists across Brazil. This multidisciplinary exploration examines the relentless attacks against the practitioners of Afro-Brazilian religions—from discriminatory noise complaints in Bahia to vigilante violence in Rio de Janeiro. The volume integrates multimedia elements including musical samples to vividly illustrate the struggles and resilience of Afro-Brazilian communities in the face of discrimination. As Silencing the Drum confronts the larger global issues of racism and religious freedom, it provides essential insights for scholars, activists, and anyone passionate about human rights and cultural preservation.
Handbook of Research on ICTs for Human-Centered Healthcare and Social Care Services
In addition to creating the opportunity for collaboration, transformation, and innovation in the healthcare industry, technology plays an essential role in the development of human well-being and psychological growth. Handbook of Research on ICTs for Human-Centered Healthcare and Social Services is a comprehensive collection of relevant research on technology and its developments of ICTs in healthcare and social services. This book focuses on the emerging trends in the social and healthcare sectors such as social networks, security of ICTs, and advisory services, beneficial to researchers, scholars, students, and practitioners to further their interest in technological advancements.
Current Catalog
First multi-year cumulation covers six years: 1965-70.
Industrial Engineering and Operations Management
This volume gathers selected peer-reviewed papers presented at the XXVI International Joint Conference on Industrial Engineering and Operations Management (IJCIEOM), held on July 8-11, 2020 in Rio de Janeiro, Brazil. The respective chapters address a range of timely topics in industrial engineering, including operations and process management, global operations, managerial economics, data science and stochastic optimization, logistics and supply chain management, quality management, product development, strategy and organizational engineering, knowledge and information management, work and human factors, sustainability, production engineering education, healthcare operations management, disaster management, and more. These topics broadly involve fields like operations, manufacturing, industrial and production engineering, and management. Given its scope, the book offers a valuable resource for those engaged in optimization research, operations research, and practitioners alike.
Cadeias produtivas de flores e mel
Agronegócio de flores e plantas ornamentais; Balanço das flores; Floricultura; Agrofloricultura; Mel; Mel natural; Produção brasileira de mel; Prodamel; Política de sanidade apícola; Agronegócio apícola; Comercialização dos produtos apícolas.
Training Engineering Students for Modern Technological Advancement
Engineering education leads the preparation of the next generation of engineers. This is a difficult task as engineering practices rapidly evolve, pressured by the technological advancements promoted by these same engineers. Engineering schools are integrated into large and rigid higher education institutions (HEI) that are not known for their agility. Nevertheless, engineering educators must have the agility to go beyond HEI boundaries to close the gap between professional practice needs and engineering education. Training Engineering Students for Modern Technological Advancement examines the role of engineering teachers in preparing the next generation of engineers and presents perspectives on active learning methods for engineering education. As such, it contributes to bypassing the compartmentalized way of course organization typical in many HEIs and prepares for more agile engineering education. Covering topics such as game-based teaching methods, Industry 4.0, and management skills, this book is a dynamic resource ideal for engineers, engineering professors, engineering students, general educators, engineering professionals, academicians, and researchers.
