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PUBLICIDADE DIGITAL E PROTEÇÃO DE DADOS PESSOAIS
A atividade publicitária realizada em ambiente digital já conta com mecanismos disruptivos aptos a realizar a predição comportamental dos usuários da internet. Trata-se da chamada “publicidade inteligente”, técnica inovadora que viabiliza a oferta de bens de consumo de forma customizada, segmentada e individualizada a partir da coleta e processamento de uma miríade de dados pessoais organizados em perfis comportamentais. Nesse meandro tecnológico marcado pela Inteligência Artificial surgem questões jurídicas importantes sobre discriminação abusiva e de possíveis interferências tecnológicas na autodeterminação e liberdade de escolha da pessoa humana, uma vez que as estratégias publicitárias disruptivas partem de uma “caixa preta” de algoritmos treinados para otimizar as vendas de produtos e serviços, sem observar com afinco os direitos dos usuários finais (os consumidores).
Ecology and Conservation of Mountaintop grasslands in Brazil
This book is a pioneer attempt to bring forward the first synthesis on the most diverse and threatened mountain top vegetation of South America, the rupestrian grasslands. It brings to light the state of the art information on this ecosystem geology, soil formation and distribution, environmental filters that lead to biodiversity, species interactions and their fine tuned adaptations to survive the harsh mountain environment. The human dimensions of the rupestrian grassland are also addressed, including the anthropogenic threats that may irreversibly impact biodiversity and ecosystem services. The book also highlights the ongoing studies on ecological restoration and first attempt to model the impacts of climate change on its speciose biota.
Industrial Engineering and Operations Management
This volume gathers selected peer-reviewed papers presented at the XXVI International Joint Conference on Industrial Engineering and Operations Management (IJCIEOM), held on July 8-11, 2020 in Rio de Janeiro, Brazil. The respective chapters address a range of timely topics in industrial engineering, including operations and process management, global operations, managerial economics, data science and stochastic optimization, logistics and supply chain management, quality management, product development, strategy and organizational engineering, knowledge and information management, work and human factors, sustainability, production engineering education, healthcare operations management, disaster management, and more. These topics broadly involve fields like operations, manufacturing, industrial and production engineering, and management. Given its scope, the book offers a valuable resource for those engaged in optimization research, operations research, and practitioners alike.
Silencing the Drum
Silencing the Drum exposes the profound struggle of Afro-Brazilian sacred music against escalating intolerance. Danielle N. Boaz and Umi Vaughan blend legal scholarship with ethnomusicology, offering a compelling narrative rooted in interviews with religious leaders, musicians, and activists across Brazil. This multidisciplinary exploration examines the relentless attacks against the practitioners of Afro-Brazilian religions—from discriminatory noise complaints in Bahia to vigilante violence in Rio de Janeiro. The volume integrates multimedia elements including musical samples to vividly illustrate the struggles and resilience of Afro-Brazilian communities in the face of discrimination. As Silencing the Drum confronts the larger global issues of racism and religious freedom, it provides essential insights for scholars, activists, and anyone passionate about human rights and cultural preservation.
Current Catalog
First multi-year cumulation covers six years: 1965-70.
Tracheostomy
Despite often taken as a simple procedure, techniques on tracheostomy have evolved considerably on the last few years. Consequently, new technical variations and indications for different purposes are being developed and proposed. The current book is proposed to serve as a comprehensive guide exclusively devoted to tracheostomy, discussing its most important details, variations and indications. Here the reader will find a broad discussion ranging from the most basic pre-clinical aspects to post-surgical procedures and complications. Great emphasis is placed on key topics such as the oncologic patient, variations of the technique, and tracheostomy in the intensive care unit, among others. Additionally, some issues that are not commonly discussed in regular textbooks, like tracheostomy in child and in great obese, are also included. With a wealth of photos, illustrations and tables, Tracheostomy – A Surgical Guide provides the material necessary to support a safe and effective surgical intervention in different populations and surgical contexts, with the hope that it will result in improved care for patients who underwent tracheostomy.
Design, User Experience, and Usability: User Experience Design for Everyday Life Applications and Services
The four-volume set LNCS 8517, 8518, 8519 and 8520 constitutes the proceedings of the Third International Conference on Design, User Experience, and Usability, DUXU 2014, held as part of the 16th International Conference on Human-Computer Interaction, HCII 2014, held in Heraklion, Crete, Greece in June 2014, jointly with 13 other thematically similar conferences. The total of 1476 papers and 220 posters presented at the HCII 2014 conferences were carefully reviewed and selected from 4766 submissions. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers accepted for presentation thoroughly cover the...
