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In this new, fully revised and expanded Fourth Edition, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new studies on campaign theory and practice have been published since 2001. Moreover, the rise of new media has expanded the array of strategies for designing and implementing campaigns. Largely rewritten to reflect the ...
Directory of Great Lakes contacts -- Great Lakes environmental research laboratory -- National Weather Service -- Sea Grant -- Coastal Zone management -- Environmental data and information service -- National environmental satellite service -- National marine fisheries service -- National ocean survey.