Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Women and Mass Consumer Society in Postwar France
Women and Mass Consumer Society in Postwar France examines the emergence of a citizen consumer role for women during postwar modernization and reconstruction in France, integrating the history of economic modernization with that of women and the family. This role both celebrated the power of the woman consumer and created a gendered form of citizenship that did not disrupt the sexual hierarchy of home, polity and marketplace. Redefining needs and renegotiating concepts of taste, value and thrift, women and their families drove mass consumer society through their demands and purchases at the same time that their very need to consume came to define them.
Women and Mass Consumer Society in Postwar France
Examines the emergence of a citizen consumer role for women during postwar modernization and reconstruction in France.
Love, Honour, and Jealousy
Love, Honour, and Jealousy investigates the impact of the Italian economic miracle of the 1950s and 1960s on intimate life. Just as Italy was rapidly forged into an urban, industrial nation in these years, the ways in which Italians thought about family, love, and marriage were transformed bymigration and modern consumer culture. At the core of this book lies the investigation of almost one hundred and fifty unpublished diaries and memoirs written by ordinary men and women who were coming of age during these years. These personal testimonies reveal unique insights into the experiences,thoughts, and feelings of those who came of age against the backdrop of a rapidly changing Italy. The person...
Stealing Home
Between 1942 and 1944 the Germans sealed and completely emptied at least 38,000 Parisian apartments. The majority of the furnishings and other household items came from 'abandoned' Jewish apartments and were shipped to Germany. After the war, Holocaust survivors returned to Paris to discover their homes completely stripped of all personal possessions or occupied by new inhabitants. In 1945, the French provisional government established a Restitution Service to facilitate the return of goods to wartime looting victims. Though time-consuming, difficult, and often futile, thousands of people took part in these early restitution efforts. Stealing Home demonstrates that attempts to reclaim one's ...
Rural Inventions
"In post-World War II France, commitment to cutting-edge technological modernization and explosive economic growth uprooted rural populations and eroded the village traditions of a largely peasant nation. And yet, this book argues, rural France did not vanish in the sweeping transformations of the 1950s and 1960s. The attachment of the French to rural ways and the agricultural past became a widely-shared preoccupation in the 1970s; this, in turn, became an engine of change in its own right. Though the French countryside is often imagined as stable and enduring, this book presents it as a site not just of decline and loss but also of change and adaptation. Rural Inventions explores the rise o...
Consumer Engineering, 1920s–1970s
In the middle of the twentieth century, a new class of marketing expert emerged beyond the familiar ad men of Madison Avenue. Working as commercial designers, consumer psychologists, sales managers, and market researchers, these professionals were self-defined “consumer engineers,” and their rise heralded a new era of marketing. To what extent did these efforts to engineer consumers shape consumption practices? And to what extent was the phenomenon itself a product of broader social and cultural forces? This collection considers consumer engineering in the context of the longer history of transatlantic marketing. Contributors offer case studies on the roles of individual consumer engineers on both sides of the Atlantic, the impact of such marketing practices on European economies during World War II and after, and the conflicted relationship between consumer activists and the ideas of consumer engineering. By connecting consumer engineering to a web of social processes in the twentieth century, this volume contributes to a reassessment of consumer history more broadly.
Lamaze
Reveals the surprising history of the Lamaze method of childbirth, also known as psychoprophylaxis, by tracing this psychological, non-pharmacological approach to obstetric pain relief from its origins in the USSR in the 1940s, to France in the 1950s, and to the United States in the 1960s and 1970s.
Festival, Culture, and Identity in Lübeck
In this study Erika L. Briesacher argues that festivals in Lübeck, Germany spanning 1920 to 1960 demonstrate interlocking economic, social, and cultural factors that contribute to local, national, and international identity formation. Focusing on institutional records as well as public discourse and material artifacts, the author traces the mobilization of “Nordic” as a distinctly German in-group during the Weimar, Nazi, and early Cold War eras, highlighting particular ways participants included and excluded racial, religious, and other cultural identities in their own “imagined community.” Focusing on the festival as both a site of participation and consumption, the author assesses two postwar periods as well as the legacy of the Holocaust in a northwest German town.
Reinventing French Aid
An original insight into how occupation officials and relief workers controlled and cared for Displaced Persons in the French zone.
Radical Housewives
Radical Housewives is a history of Canada's Housewives Consumers Association. This association was a community-based women's organization with ties to the communist and social democratic left that, from 1937 until the early 1950s, led a broadly based popular movement for state control of prices and made other far-reaching demands on the state. As radical consumer activists, the Housewives engaged in gender-transgressive political activism that challenged the government to protect consumers' interests rather than just those of business while popularizing socialist solutions to the economic crises of the Great Depression and the immediate postwar years. Julie Guard's exhaustive research, including archival research and interviews with twelve former Housewives, recovers a history of women's social justice activism in an era often considered dormant and adds a Canadian dimension to the history of politicized consumerism and of politicized materialism. Radical Housewives reinterprets the view of postwar Canada as economically prosperous and reveals the left's role in the origins of the food security movement.
