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Out of the Blue
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Federal Register
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Index Nominum 2000
For 40 years, the Index Nominum has been the indispensable standard reference work on medications, brand names, synonyms, chemical structures, and therapeutic classes of substances, providing orientation in the international pharmaceutical market. This Seventeenth Edition has been completely revised, restructured, and given a new layout. It now includes each active substance's German, French, Spanish, and Latin names, anatomical therapeutical chemical classification (ATC) code, and molecular mass. With its clear layout, visual aids, and easily searchable information, the Index Nominum 2000 provides all the essentials at your fingertips.
Who Owns Whom
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International Marketing (RLE International Business)
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.
International Marketing
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.
