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The Girl with Mystic Eyes
Little does Riya know the secret behind her eyes! Often bullied for being different. She imagined herself to be an ordinary witch. Unaware of her true potential she embarks on deadly quest to protect humanity from evil. Join her in The Girl with Mystic Eyes by Shamal Ghadshi!
Show Me The Money
Who could have thought Gourav would be stabbed to death for walking the right path? Gourav, Nitin, Rajeev and Amit are inseparable, further united by their madness for cricket. They enjoy betting during matches, but they don’t even realise how need, euphoria and passion push them into the world of bookmaking. A chance encounter with Shalini in Goa brings a new charm in Gourav’s life. But he falls deeper into match-fixing with each new client, eventually landing with the wrong people. His friends try hard to steer him clear, and in saving himself and his family from the filth, he has to sacrifice himself. Shalini had loved him with all her heart, and would do anything to avenge his death. Inspired by some true events, Show Me The Money is a thrilling saga of friendship, love, passion and revenge.
Emerging Technologies for Combatting Pandemics
The COVID-19 pandemic has significantly affected the healthcare sector across the globe. Artificial Intelligence (AI) and the Internet of Medical Things (IoMT) play important roles when dealing with emerging challenges. These technologies are being applied to problems involving the early detection of infections, fast contact tracing, decision-making models, risk profiling of cohorts, and remote treatment. Applying these technologies runs against challenges including interoperability, lack of unified structure for eHealth, and data privacy and security. Emerging Technologies for Combatting Pandemics: AI, IoMT, and Analytics examines multiple models and solutions for various settings including...
Advancing Smarter and More Secure Industrial Applications Using AI, IoT, and Blockchain Technology
There is no doubt that there has been much excitement regarding the pioneering contributions of artificial intelligence (AI), the internet of things (IoT), and blockchain technologies and tools in visualizing and realizing smarter as well as sophisticated systems and services. However, researchers are being bombarded with various machine and deep learning algorithms, which are categorized as a part and parcel of the enigmatic AI discipline. The knowledge discovered gets disseminated to actuators and other concerned systems in order to empower them to intelligently plan and insightfully execute appropriate tasks with clarity and confidence. The IoT processes in conjunction with the AI algorit...
The Impact of Climate Change and Sustainability Standards on the Insurance Market
The Impact of CLIMATE CHANGE and SUSTAINABILITY STANDARDS on the INSURANCE MARKET The book explores the role of the insurance industry in contributing and responding to the harms that climate change has brought. This book delves into the physical and logical impacts, both direct and indirect, on the insurance industry. Subjects discussed include new technology such as big data, artificial intelligence, machine learning, the growth of sustainable economics with foreign direct investments (FDIs), trustworthiness, and ethics. Related use cases of data science for claim processing, fraud detection and prevention, policy administration, pricing, and underwriting are discussed along with cyber sec...
Big Data
Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value. This is the power of big data for digital marketing. Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, mobile marketing, search engine optimization and customer relationship management. As the marketing world moves into a data-focused future, the success of marketing efforts will be wholly based on attention to detail in data analysis and effectively acting on insights in order to implement changes that will deliver improved results. This book will help professionals succeed in their digital marketing efforts as well as provide food for thought for students and researchers in the fields of digital marketing, customer behavior and big data analytics.
Applying Metalytics to Measure Customer Experience in the Metaverse
In many ways, the appearance of the metaverse is an unparalleled progression. A number of new technologies have come together to enable its vision. Augmented reality (AR) and virtual reality (VR) headsets have become cheaper and more powerful improving the user experience. Blockchain has enabled digital currencies and NFTs. The new methods to transact and own digital goods are allowing creators to monetize their activities through tokens. In addition to monetization, and as a means to exchange value, token-holders can also participate in the platforms governance (e.g., vote on decisions). This democratic ownership economy coupled with the possibility of interoperability could unlock immens...
Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing
The availability of big data, low-cost commodity hardware, and new information management and analytic software have produced a unique moment in the history of data analysis. The convergence of these trends means that we have the capabilities required to analyze astonishing data sets quickly and cost-effectively for the first time in history. They represent a genuine leap forward and a clear opportunity to realize enormous gains in terms of efficiency, productivity, revenue, and profitability especially in digital marketing. Data plays a huge role in understanding valuable insights about target demographics and customer preferences. From every interaction with technology, regardless of wheth...
Research Anthology on Social Media Advertising and Building Consumer Relationships
Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.
Blockchain Technology and Applications for Digital Marketing
Blockchain is a digital, decentralized technology that is continually growing and making quite a mark in digital marketing. Blockchain has brought a drastic change to technology in the last few years, and it is referred to as distributed ledger technology (DLT), which makes the historical backdrop of any computerized resource unalterable and straightforward using decentralization and cryptographic hashing. Blockchain is transforming digital marketing by removing companies’ abilities to pull data from customers without also offering to reimburse them for its value. Marketers can leverage the technology’s positive attributes that customers are searching for in today’s digital landscape, ...
