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In providing an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to make the right decisions, Predictive Analytics and Generative AI for Data-Driven Marketing Strategies includes real-world case studies and examples from diverse marketing domains. This book demonstrates how predictive analytics and generative AI have been successfully applied to solve marketing challenges and drive tangible results. This book showcases emerging trends in predictive analytics and generative AI for marketing, and their potential impact on the future of data-driven marketing. This book is meant for professionals and sch...
Within the context of global health challenges posed by intractable neurodegenerative diseases like Alzheimer's and Parkinson's, the significance of early diagnosis is critical for effective intervention, and scientists continue to discover new methods of detection. However, actual diagnosis goes beyond detection to include a significant analysis of combined data for many cases, which presents a challenge of several complicated calculations. Deep Learning Approaches for Early Diagnosis of Neurodegenerative Diseases stands as a groundbreaking work at the intersection of artificial intelligence and neuroscience. The book orchestrates a symphony of cutting-edge techniques and progressions in ea...
Investigation on biobased nanomaterials has provided new insights into the rapidly advancing fields of the biomedical and environmental sciences by showing how these nanomaterials are effective in biomedicine and environmental remediation. These particles hold tremendous prospective applications, and are likely to become the next generation of particles in these areas. As such, research is ongoing and the data generated should have the potential for a sustainable future in both the environmental and biomedical fields. This book presents important findings on the role of and identification of novel applications of biobased nanomaterials. Unlike other books in this field, this book focuses ent...
The dramatic increase in the prevalence of diabetes, obesity, and metabolic syndrome worldwide has seriously threatened human health since its associated complications cause high morbidity and mortality. Among the complications, cardiovascular diseases are the predominant component. Although various controls for blood glucose and blood pressure are applied, patients with diabetes or obesity and associated metabolic syndromes are still at high risk of developing various cardiovascular diseases, nephropathy, retinopathy, neuropathy, skin disorders, and male infertility. Therefore, we need to understand the mechanisms underlying the pathogenesis of these complications in order to develop more effective therapies to prevent or slow down the progression of diabetic or metabolic syndrome complications.
Due to the increasing availability of affordable internet services, the number of users, and the need for a wider range of multimedia-based applications, internet usage is on the rise. With so many users and such a large amount of data, the requirements of analyzing large data sets leads to the need for further advancements to information processing. Big Data Processing With Hadoop is an essential reference source that discusses possible solutions for millions of users working with a variety of data applications, who expect fast turnaround responses, but encounter issues with processing data at the rate it comes in. Featuring research on topics such as market basket analytics, scheduler load simulator, and writing YARN applications, this book is ideally designed for IoT professionals, students, and engineers seeking coverage on many of the real-world challenges regarding big data.
This edited book presents an insight for modelling, procuring, and building the smart city plan using the Internet of Things (IoT) and a security framework using blockchain technology. The applications of Li-Fi and 5G in smart cities are included, along with their implementation, challenges, and advantages. This book focuses on the use of IoT and blockchain in the day-to-day transparent and recorded activities of citizens of smart cities like, smart citizen management. The future for upgrading the system as per technological advancements is also discussed. This book: integrates IoT, blockchain, Li-Fi, and 5G in smart city implementation covers smart supply chain management using IoT outlines the state-of-the-art and sustainable implementation of smart cities and practical challenges includes sustainable development of smart cities presents detailed explanation of case studies of smart cities of developed countries and developing countries and their comparisons This book is aimed at researchers and graduate students in Artificial Intelligence, Urban Planning, and Information Technology Systems and Management.
This book gathers selected papers presented at the 4th International Conference on Inventive Communication and Computational Technologies (ICICCT 2020), held on 28–29 May 2020 at Gnanamani College of Technology, Tamil Nadu, India. The respective contributions highlight recent research efforts and advances in a new paradigm called ISMAC (IoT in Social, Mobile, Analytics and Cloud contexts). The topics covered include the Internet of Things, Social Networks, Mobile Communications, Big Data Analytics, Bio-inspired Computing and Cloud Computing. Given its scope, the book is chiefly intended for academics and practitioners working to resolve practical issues in this area.
This book deals with the advantages of using artificial intelligence (AI) in the fight against the COVID-19 and against future pandemics that could threat humanity and our environment. This book is a practical, scientific and clinically relevant example of how medicine and mathematics will fuse in the 2020s, out of external pandemic pressure and out of scientific evolutionary necessity. This book contains a unique blend of the world's leading researchers, both in medicine, mathematics, computer science, clinical and preclinical medicine, and presents the research front of the usage of AI against pandemics. Equipped with this book the reader will learn about the latest AI advances against COVID-19, and how mathematics and algorithms can aid in preventing its spreading course, treatments, diagnostics, vaccines, clinical management and future evolution.
This two-volume book presents outcomes of the 7th International Conference on Soft Computing for Problem Solving, SocProS 2017. This conference is a joint technical collaboration between the Soft Computing Research Society, Liverpool Hope University (UK), the Indian Institute of Technology Roorkee, the South Asian University New Delhi and the National Institute of Technology Silchar, and brings together researchers, engineers and practitioners to discuss thought-provoking developments and challenges in order to select potential future directions The book presents the latest advances and innovations in the interdisciplinary areas of soft computing, including original research papers in the ar...
Bioconjugated Materials Part 1, Volume 102 in the Comprehensive Analytical Chemistry series, highlights new advances in the field, with this new volume presenting interesting chapters on bioconjugated materials. Each chapter is written by an international board of authors. - Provides the authority and expertise of leading contributors from an international board of authors - Presents the latest release in the Comprehensive Analytical Chemistry series - Updated release includes the latest information on Airborne Conjugated Materials