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From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0
This research topic for Frontiers in Psychology highlights some of the more relevant changes that have conditioned consumer behavior in recent years—among these, the paradigm shift in marketing is worth emphasizing. Today, the market and the companies are implementing Marketing 4.0; This new marketing approach modifies both the business rules and the channels by changing the way to dialogue, interact and relation with consumers. The present Research Topic brings together 30 studies by 76 authors who analyzed the relevance of consumer behavior changes under this new paradigm, using different theoretical and methodological frameworks. These different papers, mainly constituting original research, examine a variety of sub-topics, including online and mobile environments, value co-creation, internal marketing strategies, and diverse industries and product markets. Given this broad selection of papers, we encourage readers to draw their own conclusions about the complex phenomena of consumer behavior. Our hope is that these different perspectives will cover various gaps in the field and prompt discussion among the audience of Frontiers in Psychology.
Encyclopedia of Organizational Knowledge, Administration, and Technology
For any organization to be successful, it must operate in such a manner that knowledge and information, human resources, and technology are continually taken into consideration and managed effectively. Business concepts are always present regardless of the field or industry – in education, government, healthcare, not-for-profit, engineering, hospitality/tourism, among others. Maintaining organizational awareness and a strategic frame of mind is critical to meeting goals, gaining competitive advantage, and ultimately ensuring sustainability. The Encyclopedia of Organizational Knowledge, Administration, and Technology is an inaugural five-volume publication that offers 193 completely new and...
The Evolution and Maturation of Teams in Organizations: Theories, Methodologies, Discoveries & Interventions, 2nd Edition
Publisher’s note: In this 2nd edition, the following article has been added: Shuffler ML, Salas E and Rosen MA (2020) The Evolution and Maturation of Teams in Organizations: Convergent Trends in the New Dynamic Science of Teams. Front. Psychol. 11:2128. doi: 10.3389/fpsyg.2020.02128
Organizational Culture and Climate: New Perspectives and Challenges
Within the framework of organizational behavior and organizational psychology, organizational climate and culture conceptualize how employees experience their work settings. Thus, organizational climate refers to the shared perceptions and meaning attributed to policies, practices, and procedures experienced by employees and the behaviors they observe that are rewarded, supported, and expected. On the other hand, organizational culture may be defined as the collection of values, expectations, and practices that guide and inform the actions of all team members. Climate offers an approach to the tangibles on which managers can focus to generate the behaviors they require for effectiveness, and culture offers the intangibles that likely accrue to produce the deeper psychology of people in a setting. These two concepts complement each other and can be mutually useful in practice.
