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Handbook of Research on Integrating Social Media into Strategic Marketing
To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.
Encyclopedia of Organizational Knowledge, Administration, and Technology
For any organization to be successful, it must operate in such a manner that knowledge and information, human resources, and technology are continually taken into consideration and managed effectively. Business concepts are always present regardless of the field or industry – in education, government, healthcare, not-for-profit, engineering, hospitality/tourism, among others. Maintaining organizational awareness and a strategic frame of mind is critical to meeting goals, gaining competitive advantage, and ultimately ensuring sustainability. The Encyclopedia of Organizational Knowledge, Administration, and Technology is an inaugural five-volume publication that offers 193 completely new and...
ICT as Innovator Between Tourism and Culture
Lately, tourists consider their mobile devices as essential accessories for the realization of their trip before, during, and after the visit. Such devices allow them to consult information about points of interest, services, or products in real time. Thus, mobile devices have come to be considered as tools to support decision making regarding the realization of trips. In the digital environment, tourists seek complementary information to consolidate knowledge about the destination, heritage, culture, customs, and traditions that make the visited place unique. Simultaneously, they transform tourist experiences into a memory associated with travel, contribute to the sustainability of local po...
Un nuevo pacto empresa-sociedad. Economía social y ética
Este libro es fruto de la ilusión y el trabajo en tiempos difíciles. La pandemia de COVID 19 afectó a la celebración del vigésimo octavo congreso del capítulo español de la European Business Ethics Network (EBEN-Spain) obligando a retrasarlo un año. El congreso se celebró finalmente en la Facultad de Derecho y Ciencias Económicas y Empresariales de la Universidad de Córdoba entre los días 11 y 13 de junio de 2021, en un formato dual adaptado a las condiciones sanitarias. Contó con el patrocinio de los Proyectos de Investigación “Business Ethics: Normativity and Economic Behaviour III” (BENEB3, MINECO) y “Conducta Moral y Deontología Profesional: el caso de la Gestión Cultural en Andalucía” (COMDEP UCO_27361), así como del Área de Cooperación y Solidaridad de la Universidad de Córdoba, de la Agencia Andaluza de Cooperación Internacional para el Desarrollo y de Unicaja Banco. Se contó también con la colaboración del Consejo Social de la Universidad de Córdoba. Las investigaciones recopiladas en este volumen proceden de las comunicaciones presentadas entonces…
Between
Antoni Muntadas (*Barcelona, 1942) is one of the most important contemporary Spanish artists. His work addresses social, political and communications issues, the relationship between public and private space within social framework, and investigates channels of information and the ways they are used to promulgate ideas and control and censor information. Working in different media, such as photography, video, publications, Internet and multi-media installations, Muntadas often speaks about the condition of being "in between" as a point of departure for his work. This "between" can be characterized as a place of ambiguity outside specific sites or destinations. This two-volume publication is ...
Grito de Mujer
Grito de Mujer es una antología que reúne las voces de más de 200 poetas femeninas de poco más de 20 países, participantes destacadas de los eventos de la cadena mundial del festival internacional de poesía que lleva su nombre. Grito de Mujer representa lo mejor de la poesía femenina escrita con un alto contenido social en homenaje a la mujer y contra la violencia. El Festival Internacional de Poesía Grito de Mujer se celebra durante todo el mes de marzo desde el año 2011 con la participación de hombres y mujeres poetas y artistas solidarios de todo el mundo. En esta ocasión celebramos con el lanzamiento de este libro nuestro 5to. aniversario de creación del festival y su marca. ...
