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Supply Chain Networks and Business Process Orientation
With future competitive landscape shifting from competition between companies themselves to trading partner networks, understanding and mastering process design and change is becoming more critical than ever. In order to succeed, companies are starting to weave their key business processes into hard-to-imitate strategic capabilities that distinguis
Aviation Fuels with Improved Fire Safety
The reduction of the fire hazard of fuel is critical to improving survivability in impact-survivable aircraft accidents. Despite current fire prevention and mitigation approaches, fuel flammability can overwhelm post-crash fire scenarios. The Workshop on Aviation Fuels with Improved Fire Safety was held November 19-20, 1996 to review the current state of development, technological needs, and promising technology for the future development of aviation fuels that are most resistant to ignition during a crash. This book contains a summary of workshop discussions and 11 presented papers in the areas of fuel and additive technologies, aircraft fuel system requirements, and the characterization of fuel fires.
Beverage Industry
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Marketing Encyclopedia
New products and services; Creative communications; Customer service strategies; Marketing channels and selling systems; Strategic marketing management; Micromarkets and micromarketing; Information collection and analysis; Total quality management and the future of marketing.
Beverage World
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Total Quality in Marketing
Total Quality in Marketing integrates the two areas of marketing and quality management and demonstrates how they are mutually compatible and complementary. Its primary focus is to assist managers in applying total quality principles to the overall marketing management process-preparing for a more highly competitive marketplace. Practical guidelines and processes are offered on how quality initiatives impact planning, organization, implementation, and quality control. This unique and valuable book presents a systems approach to quality-how to operationalize in the context of both the management and marketing cycles. It demonstrates how to establish effective team-based practices as well as describes the pitfalls of quality programs that are introduced as stand-alone programs without any linkage to overall strategy. This useful new book serves as a teaching tool and comprehensive reference source for integrating total quality. Case studies, exercises and chapter profiles also provide excellent support materials.
