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Management Laureates
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Leadership in Organizations
Leadership in Organizations is the first in a series of three books written primarily for distance-learning students in online undergraduate and graduate programs with a focus on management, leadership, and organizational development. This first book introduces concepts, theories, and principles of leadership across a broad spectrum and is intended for students in online courses on leadership, management, and business. A signature theme of the book is the distinction between leadership and management. This book presents a real-world view to help students learn to recognize the dynamics of leadership theory in operation so that they can begin to apply these principles to situations in their work environments.
Marketing
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The Nobel Memorial Laureates in Economics
. . . this book will continue to share shelf-space next to my current textbooks. As a librarian, such utility makes this a desirable addition to any educator s collection. As a history of economic thought book, Vane and Mulhearn have brought together a breadth of information that can be found through disparate sources but at a cost of effort and, especially for students, qualitative decisions regarding sources. . . The convenience of their starting methodology, breadth over depth coverage, and clear intention of writing to an audience of students makes this a useful text. Kirk Douglas Johnson, Journal of the History of Economic Thought The essays summarizing the main achievements of the priz...
Marketing Theory
Presents a comprehensive and up-to-date account of the evolution and underlying rationale of marketing theories Marketing is a dynamic discipline, subject to evolutionary changes over time. Over the years, many schools of marketing thought have enriched the discipline. Today, some of the schools are only found in history books, while others have transformed into new, modern schools of thought shaped by changing marketing contexts and the emergence of digital technology. Marketing Theory examines 16 schools of marketing thought that emerged, evolved, and dominated the marketing discipline over the course of a century. Written by a team of noted experts, this acclaimed book provides in-depth e...
Reluctant Cold Warriors
During the Cold War, Western economic studies of the USSR neglected the military sector of the Soviet economy. Were economic Sovietologists under political pressure, and if so, in what direction? This book has broad relevance for national security uses of social science research today.--Adapted from dust jacket.
Measuring Markets
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Demand Driven Strategic Planning
This book offers students and practitioners alike an integrated approach to strategic planning for companies. Marcos Fava Neves presents a new and unique perspective on this critical topic based on three main points: strongly demand-driven decisions that bridge the gap between long- and short-term strategy; a vision of a company as an integrated network, full of relationships that deserve consideration during the planning process; and the introduction of 'collective-action' thinking, which raises the prospect for cooperation between competitors. With this clear, comprehensive framework for strategic planning, companies can be sure to navigate today's complex environment and enhance their prospects of success.
