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Color Psychology: Profit From The Psychology of Color: Discover the Meaning and Effects of Color
Color Psychology: Profit From The Psychology of Color: Discover the Meaning and Effect of ColorsThe book "Color Psychology" explains the different psychological effects that different colors have on the human mind. Color consultants believe that the colors used in the design of any object or environment (e.g. a website) can have a significant impact on the emotions and performance of people within that environment and that people respond, even at a psychological level, to colors. Based upon fundamentals in Color Psychology, with years of research by color psychologists, the characteristics of certain colors have been identified to cause an emotional response in people. This was done by study...
Persuasive Techniques
Persuasive Techniques: The 21 Laws of Persuasion The book "Persuasive Techniques" explains all the 21 Laws of Persuasion and how they can be applied to everyday life, especially in business. Written in plain English, with a conversational tone that anyone can understand, Persuasive Techniques builds on the work of social psychologists such as Robert B. Cialdini and covers each and every law of persuasion. The book details almost 60 Theories of Persuasion, such as: "The Behavior Model", "The Halo Effect", "The Social Proof Principle", "The Cognitive Dissonance Theory", "The Ziegarnik Effect" etc. It also explains the work of Research Psychologists like: Sigmund Freud, Leon Festinger, Robert B...
Economics
"Written to engage you with real world issues and questions in economics, this book provides up-to-date coverage of the financial crisis and its many subsequent implications, which are vital to understanding today's economic climate. Case studies help you to understand how economics works in practice, and to think critically"--Back cover.
When Cultures Collide
The successful managers for the next century will be the culturally sensitive ones. You can gain competitive advantage from having strategies to deal with the cultural differences you will encounter in any international business setting. Richard Lewis provides a guide to working and communicating across cultures, and explains how your culture and language affect the ways in which you think and respond. This revised and expanded edition of Richard Lewis's book provides an ever more global and practical guide not just to understanding but also managing in different business cultures. New chapters on more than a dozen countries - from Iraq, Israel and Pakistan to Serbia, Columbia and Venezuela - vastly broaden the range.
When Cultures Collide
A major new edition of the classic work that revolutionised the way business is conducted across cultures and around the globe. It provides leaders and managers with practical strategies to embrace differences and successfully work across diverse business cultures. Capturing the rising influence and the seismic changes throughout many regions of the world, cross-cultural expert and international businessman Richard Lewis has significantly broadened the scope of his seminal work on global business and communication. Thoroughly updated to include the latest political events and cultural changes, as well as covering nine new countries to complete Europe, broadening the scope of the book. Building on his LMR model, Lewis gives leaders and managers practical strategies to embrace differences and work successfully across increasingly diverse business cultures.
Erotic Vagrancy
Thirteen years in the writing, Erotic Vagrancy doesn't only surpass every other biography of Elizabeth Taylor and Richard Burton yet to appear, this rich, vital and passionately articulated book, which is as extravagant and wayward as its two subjects, is also about celebrity, creativity, being flawed, being brilliant, sexuality, the intermingling of a low and a highbrow existence, pride, insecurity, attraction and repulsion, and devilry. We see Taylor the child actress exchanging dogs and horses for husbands. We see Burton emerging from the mists and brimstone of Wales to be the greatest theatrical animal of his generation. The pair come together in Rome during the making of Cleopatra, whic...
The Reserve Marine
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Trickster Makes this World
Lewis Hyde brings to life the playful and disruptive side of the human imagination as it is embodied in the trickster mythology.
General Orders
Contains laws which are that were passed by the Congress that concern Army operations or personnel and were issued as general orders.
