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Backtrack
This title follows the success of "Hot Rod Racing" and "Superstox and Stock Cars" (both of which have gone for reprint within the first four months of publication). The later seventies saw several other classes come into being - this volume will cover the three main formula as well these others and moves into the early eighties (the others only looked at mid 1970s) thus avoiding any repetition of material from the first two books.
Hot Rod and Stock Car Racing
Short oval racing (Hot Rod and Stock Car racing) is a very popular motorsport. This is the charting the progress of short oval racing in the 1980s. 90+ never before published photos and championship listings complement the evocative text.
Superstox and Stock Cars
The golden years of oval racing were arguably the 1970s when the sport went though its' most rapid development and enjoyed its biggest following. The stock car formula had evolved considerably from the original version launched in 1954. Contstant development and modification over the years meant that the cars looked nothing like the original road going versions and so the Spedeworth promotion renamed their main class 'Superstox' and introduced a new formula closer to the original idea bearing the original name of stock cars. Whilst hot rod racing provided a pure form of motor racing with no contact between cars allowed it was the Superstox and stock car formulae that continued to provide the 'crash and bash' that many race fans flocked to see. Although essentially an amatuer sport both the Superstox and stock cars contested international championships and test matches which were attended by huge crowds. Superstox and stock cars have evolved even further since the 1970s, but captured here in over 200 photographs are the cars, drivers and the circuits from those golden years of racing.
Hot Rod Racing
A selection of photographs illustrating hot rod racing in the 1970s.
Sold American
At the turn of the twentieth century, an emerging consumer culture in the United States promoted constant spending to meet material needs and develop social identity and self-cultivation. In Sold American, Charles F. McGovern examines the key players active in shaping this cultural evolution: advertisers and consumer advocates. McGovern argues that even though these two professional groups invented radically different models for proper spending, both groups propagated mass consumption as a specifically American social practice and an important element of nationality and citizenship. Advertisers, McGovern shows, used nationalist ideals, icons, and political language to define consumption as the foundation of the pursuit of happiness. Consumer advocates, on the other hand, viewed the market with a republican-inspired skepticism and fought commercial incursions on consumer independence. The result, says McGovern, was a redefinition of the citizen as consumer. The articulation of an "American Way of Life" in the Depression and World War II ratified consumer abundance as the basis of a distinct American culture and history.
