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Marketing Communication
Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to communication studies, cultural studies and critical management studies to shift the focus from message-making to relationship-building. Providing a contemporary examination of marketing as a social process, author Varey focuses on a planned, integrated marketing communication programme. He combines a managerial perspective with current communication and marketing theory, to develop a contemporary set of principles, incorporating such recent developments as e-communication and new media. It investigates the issues of: organizing and locating marketing in a business corporation management responsibility for planning and decision making the role of the marketing communication manager in contemporary society. With a good balance of theory and practice and UK and European case studies, this noteworthy book covers a range of issues of significance to both the public and private sectors, and large, medium and small businesses.
Internal Marketing
This work represents a resource of the current research and conceptual development in internal marketing. It features case studies covering a wide range of sector and industry applications.
Fearless Leadership
Fearless Leadership is a book about improving leadership and personal effectiveness in any workplace. It promotes a model called 'The Fearless Approach' that argues for leaders to create a fear-free culture and atmosphere within their organisations in which individuals can flourish.
Marketing Communication
Providing a fresh and innovative framework for the management of marketing communication processes, this textbook shifts the focus from message-making to relationship-building, focusing on a planned, integrated marketing communication programme.
Marketing Communication
Providing a fresh and innovative framework for the management of marketing communication processes, this textbook shifts the focus from message-making to relationship-building, focusing on a planned, integrated marketing communication programme.
The Forgotten Kindertransportees
The Forgotten Kindertransportees offers a compelling new exploration of the Kindertransport episode in Britain. The Kindertransport brought close to 10,000 unaccompanied children and young people to Britain on a trans-migrant basis between 1938 and 1939, with an estimated 70% of these children being of the Jewish faith. The outbreak of the Second World War turned this short-term initiative into a longer-term episode and Britain became home to the thousands that had been forced to migrate across the continent to flee the Nazis and the tragic Holocaust that would take place. This book re-evaluates and challenges misconceptions about the Kindertransportees' experiences in Britain - misconceptio...
Fearless Leadership
“When you create a fearless environment; a workplace without fear, you and your people will fly.” Fearless Leadership aims to improve leadership and personal effectiveness in any workplace. Drawing on over 10 years of research and work on leadership, Richard M Varey has cultivated a model, ‘The Fearless Approach’, which urges leaders to create a fear-free culture and atmosphere within their organisations to allow individuals to flourish. He explains how a fearless approach can be used to raise the capacity of others, and also why it achieves this. Supported by evolutionary biology, neuro-psychology theories and a wealth of case studies of successful businesses and leaders, Richard ar...
The Interaction Society
New information technologies enable us to interact with each other in totally new ways. The Interaction Society: Theories, Practice and Supportive Technologies provides readers with a rich overview of the emerging interaction society enabled by these new information and communication technologies (ICT). Readers will gain a theoretically deep understanding of the core issues related to the character of the emerging interaction society, be exposed to empirical case studies that can help to understand the impact of this emergence through analysis of concrete examples, and benefit from descriptions of concrete design projects aimed at designing new novel information technologies to support activities in the interaction society.
The Republican
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Effective Internal Communication
Previously overlooked in the workplace, this book explores how internal communication is conducted across the different sectors and in organisations of differing sizes and complexity.
