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Introduction to SQL
Fully updated to cover SQL2, this new edition is a complete introduction to SQL and includes a tutorial disk. The disk contains the database example described within the book and a brief version of Quadbase-SQL. Readers will benefit from working with a "real" SQL product and by building their own database with addresses.
Data Virtualization for Business Intelligence Systems
Annotation In this book, Rick van der Lans explains how data virtualization servers work, what techniques to use to optimize access to various data sources and how these products can be applied in different projects.
SQL for MySQL Developers
The Most Complete and Practical Guide to MySQL Version 5’s Powerful SQL Dialect MySQL version 5 offers a SQL dialect with immense power. In SQL for MySQL Developers, Rick F. van der Lans helps you master this version ofSQL and take advantage of its full potential. Using case study examplesand hands-on exercises, van der Lans illuminates every key concept,technique, and statement–including advanced features that make iteasier to create even the most complex statements and programs. Drawing on decades of experience as an SQL standards team member and enterprise consultant, he reveals exactly why MySQL’s dialect works as it does–and how to get the most out of it. You’ll gain powerful insight into everything from basic queries to stored procedures, transactions to data security. Whether you’re a programmer, Web developer, analyst, DBA, or database user, this book can take you from “apprentice” to true SQL expert. If you’ve used SQL in older versions of MySQL, you’ll become dramatically more effective–and if you’re migrating from other database platforms, you’ll gain practical mastery fast.
Using SQLite
Explains how to build database-backed applications for the Web, desktop, embedded systems, and operating systems using SQLite.
The SQL Guide to Pervasive PSQL
This book describes Pervasive PSQL in detail. With hundreds of examples, plus a proven approach and structure, the book teaches you how to use Pervasive PSQL efficiently and effectively. It contains a complete description of the SQL dialect as implemented in Version 10. The book can be seen as a tutorial and a reference book. This book is intended for all developers and database administrators using PSQL. Everyone will learn from this book. Young developers will learn how certain features work, and experienced developers will get a better and more thorough understanding of all those features. In short, if you use Pervasive PSQL, this book is for you Note: Source code for the numerous SQL examples and exercises included in this book can be downloaded from www.r20.nl.
The SQL Guide to SQLite
SQLite is a small, fast, embeddable, SQL-based database server. It is easy to install, needs no management, and is open source. This book describes SQLite in detail. With hundreds of examples, plus a proven approach and structure, the book teaches you how to use SQLite efficiently and effectively. It contains a complete description of the SQL dialect as implemented in SQLite version 3.6. The book can be seen as a tutorial and a reference book. Source code for the numerous SQL examples and exercises included in this book can be downloaded from www.r20.nl.
Introduction to SQL
The classic SQL tutorial - now fully updated for the most recent versions of the major commercial relational databases!
Handbook of Marketing Decision Models
Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.
Corporate Information Factory
The "father of data warehousing" incorporates the latesttechnologies into his blueprint for integrated decision supportsystems Today's corporate IT and data warehouse managers are required tomake a small army of technologies work together to ensure fast andaccurate information for business managers. Bill Inmon created theCorporate Information Factory to solve the needs ofthese managers. Since the First Edition, the design of the factoryhas grown and changed dramatically. This Second Edition, revisedand expanded by 40% with five new chapters, incorporates thesechanges. This step-by-step guide will enable readers to connecttheir legacy systems with the data warehouse and deal with a hostof new and changing technologies, including Web access mechanisms,e-commerce systems, ERP (Enterprise Resource Planning) systems. Thebook also looks closely at exploration and data mining servers foranalyzing customer behavior and departmental data marts forfinance, sales, and marketing.
