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Strategic Marketing For Health Care Organizations
A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic Marketing for Health Care Organizations meets this need by using an innovative approach supported by the authors' deep academic, health management, and medical experience. Kotler, Stevens, and Shalowitz begin by establishing a foundation of marketing management principles. A stepwise approach is used to guide readers through the application of these marketing concepts to a physician marketing plan. The value of using environme...
The Feisty Freelancer
Build your writing business into a thriving and satisfying career. Are you a feisty, creative person? Independent, ideas-driven, and ready to work hard for the lifestyle you deserve? If so, you may be a feisty freelancer. Freelancing is not for the faint of heart, but it offers many rewards: control over your own schedule, the opportunity to choose projects that excite you, and the potential to build a satisfying business and lifestyle. Whether you’re a new writer or transitioning to freelance, this book will guide you through the practicalities of setting up a business, developing an online presence, finding clients, and creating a solid plan for success. You’ll even hear from other freelancers in enlightening Q&As. Your leader through this journey is the original self-proclaimed feisty freelancer, Suzanne Bowness, who brings over twenty years of experience as a freelancer, plus fifteen years of teaching writing courses, and unlimited amounts of unsolicited advice to new writers. Let’s get started!
Rhythms of Faithfulness
This collection of essays by British Baptists honors the work of John Colwell amongst the Baptist community, recognizing in particular the contribution he has made to Christian doctrine and ethics and more recently his involvement in the formation of The Order for Baptist Ministry (OBM). The book explores what we are doing in morning prayer and what it is to allow the seasons and festivals of the Christian year to shape our lives.
