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Now in its sixth edition, Business Policy and Strategy: An Action Guide, Sixth Edition provides students with an analysis of how basic functions - such as marketing, finance, production, operations, R & D, and human resources are coordinated to develop business policy. The authors demonstrate the how-tos of formulating, implementing, and evaluating corporate strategy. Students will understand strategic management - its decision-making processes, interface with environmental change, formulation of strategic alternatives, executive decision making, and built-in synergy. The importance of business policy and strategy has surged to the forefront of the business world. Internationalization of bus...
This study adds both knowledge and method in the writing of business history. The author proposes that a preliminary management audit can be devised and utilized to gather data, analyse and compare longitudinally the quality of management existing in organizations. This book modifies a methodological tool for measuring, analysing and comparing managements to aid in the writing of business history. It establishes criteria and examples of excellent management from a sample of the USA’s first large-scale organization – the railroads. Prior to the 1870s the railroads were the only big business in the USA and the early ones emerged as a managerial problem which made obsolescent traditional structures and concepts and required effective management.
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From the back cover: Subject to shifts of political mood, portrayed by the media as lazy and incompetent, hobbled by central agency regulations, criticized by auditors general, public service managers have a tough time of it....Is the good manager one who follows the rules, or the one who ignores lines of authority to get things done? Is the official who stays within the budget but doesn't deliver the program a better manager thlan the one who blows the budget but provides the public with a needed service? This book, one of very few on public sector management, suggests how to improve the system and foster management excellence.