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Radiation
The essential guide to radiation: the good, the bad, and the utterly fascinating, explained with unprecedented clarity. Earth, born in a nuclear explosion, is a radioactive planet; without radiation, life would not exist. And while radiation can be dangerous, it is also deeply misunderstood and often mistakenly feared. Now Robert Peter Gale, M.D,—the doctor to whom concerned governments turned in the wake of the Chernobyl and Fukushima disasters—in collaboration with medical writer Eric Lax draws on an exceptional depth of knowledge to correct myths and establish facts. Exploring what have become trigger words for anxiety—nuclear energy and nuclear weapons, uranium, plutonium, iodine-1...
The PIMS Principles
A guide to the powerful, proven method of strategic planning for top profitability. Illustrated.
The Movie Guide
From The Big Sleep to Babette's Feast, from Lawrence of Arabia to Drugstore Cowboy, The Movie Guide offers the inside word on 3,500 of the best motion pictures ever made. James Monaco is the president and founder of BASELINE, the world's leading supplier of information to the film and television industries. Among his previous books are The Encyclopedia of Film, American Film Now, and How to Read a Film.
Sugar Bitch
Nine years ago, Robert Gale was staring at a blood glucose tester as the number 26.8 beamed back at him. 26.8 on the meter meant that he was an uncontrolled diabetic and was slowly killing himself with every sweet bite and drink he took. Robert knew something had to change. That night, he made a sugar-free resolution. Over the following nine months, Robert lost over 85 lbs. and reversed his diabetes. As he gathered more information after the initial weight loss, Robert was able to keep his waist trim and his blood sugar levels low, and soon he dropped another 25 lbs., for a grand total of 110 lbs., from the scale and off his body. At this point, he knew he needed to share his journey and wha...
"STRATEGIC MANAGEMENT: A STUDY OF COMPETITIVE ADVANTAGE AND APPROACH FOR INDIAN ENTERPRISE BUSINESS"
Strategic management involves the formulation and implementation of the major goals and initiatives taken by a company's top management on behalf of owners, based on consideration of resources and an assessment of the internal and external environments in which the organization competes.
Congressional Record
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Managing Customer Value
Even today with quality improvement the battle cry of American industry, the quality programs in most companies are limited to "conformance to technical standards," according to quality expert Bradley Gale. While some have ventured a step farther to measure customer satisfaction, few of them, Gale demonstrates, have attempted to track market-perceived "quality" -- how buyers select among competing suppliers, why orders are won or lost, and which competitors are succeeding in which market segments. Using cases including Milliken & Company; AT&T, United Van Lines, and Gillette, Gale shows how leading-edge companies have gone beyond the minimal achievements of conformance quality and customer s...
Speech Communication Directory
Brief biographical information on members of the Speech Communication Association, Central States Speech Association, Eastern Communication Association, Southern Speech Communication Association, and Western Speech Communication Association. Also includes information about the organization; institutions offering graduate degrees in speech communication; lists of books, equipment, and supplies in speech; and advertisements.
