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Formerly published by Chicago Business Press, now published by Sage Sustainable Marketing, Third Edition presents a sustainable marketing perspective that addresses financial and social performance as well as ecological performance, in consideration of the impact upon the environment in which markets operate. Authors Robert Dahlstrom and Jody L. Crosno incorporate state-of-the-art examples of business practice while delivering on a theoretically-based and managerially-relevant approach to sustainable marketing.
GREEN MARKETING MANAGEMENT, International Edition helps individuals make informed decisions about choices that impact the environment. This insightful new book provides a thorough introduction to the emerging field of green marketing management, including a useful exploration of the integral relationships among marketing strategy and action, macroeconomic sectors, and the environment. In addition to providing a detailed look at many green strategies, from environmentally friendly supply chains to the environmental implications of product creation, the book reviews the evolution of marketing and devotes considerable attention to the conditions for potential consumers to act in an ecologically responsible manner.
Real estate has probably made more millionaires than any other financial vehicle. Flipping Properties highlights one method of investing in real estate, "flipping," which is a great way to begin building wealth with real estate. Flipping is growing so popular, in fact, that in Broomfield, CO (a suburb of Denver), 40 percent of newly built homes were sold to investors who intended to "flip" the properties. This practice is continuing to grow in cities across the country. Flipping Properties teaches beginners how to reap the financial and personal rewards of a full or part-time venture in real estate investing, including cash flow, security, and long-term wealth.
This book addresses current practices related to sustainable development, its challenges and the future. People belonging to different genders regardless of their age, social class and education should be equal as citizens and individuals, and identical in their rights and responsibilities. The business sector, authorities, societies and religious circles have the potential to play a fundamental role in curbing social ills and the degradation of the environment in this modern world. The authors of this book argue that without good governance, the status of a human being is unlikely to improve. They make the case that to achieve sustainability, government, society and the economy must ensure ...
The essential guide to professional not-for-profit theatres.
Social network analysis is a methodological tool used to investigate social networks, or collections of individuals, groups, or organizations and their shared relationships. Sport researchers increasingly have applied social network analysis to a variety of sport contexts, from team interactions among players and coaches to tailgating among fans to mega sporting events and their organizers and other stakeholders. An opportunity now exists to expand this research and generate new insights regarding myriad sport contexts and applications. This book provides an overview of the growing body of social network analysis research in sport. Additionally, it offers practical guidance for applying social network analysis within different sport settings and for using this methodology with new research applications.
In the Make Money series, renowned real estate investor andbestselling author Gary W. Eldred shows you how to profit from thesafest, most reliable wealth builder in the world-real estate. Withcoverage of all the fundamentals-from finding the right propertiesto financing and managing them-Eldred shows you the ropes so youdon't have to learn important lessons the hard way. Unlike generalguides to investing in real estate, each title in the Make Moneyseries gives you the specialized expertise necessary to fullyprofit from a select investment strategy. Make Money with Fixer-Uppers and Renovations shows homebuyers andinvestors how to build a fortune by purchasing properties atbargain prices, usin...