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Green Marketing Management
GREEN MARKETING MANAGEMENT, International Edition helps individuals make informed decisions about choices that impact the environment. This insightful new book provides a thorough introduction to the emerging field of green marketing management, including a useful exploration of the integral relationships among marketing strategy and action, macroeconomic sectors, and the environment. In addition to providing a detailed look at many green strategies, from environmentally friendly supply chains to the environmental implications of product creation, the book reviews the evolution of marketing and devotes considerable attention to the conditions for potential consumers to act in an ecologically responsible manner.
Flipping Properties
Real estate has probably made more millionaires than any other financial vehicle. Flipping Properties highlights one method of investing in real estate, "flipping," which is a great way to begin building wealth with real estate. Flipping is growing so popular, in fact, that in Broomfield, CO (a suburb of Denver), 40 percent of newly built homes were sold to investors who intended to "flip" the properties. This practice is continuing to grow in cities across the country. Flipping Properties teaches beginners how to reap the financial and personal rewards of a full or part-time venture in real estate investing, including cash flow, security, and long-term wealth.
Marketing Theory
Presents a comprehensive and up-to-date account of the evolution and underlying rationale of marketing theories Marketing is a dynamic discipline, subject to evolutionary changes over time. Over the years, many schools of marketing thought have enriched the discipline. Today, some of the schools are only found in history books, while others have transformed into new, modern schools of thought shaped by changing marketing contexts and the emergence of digital technology. Marketing Theory examines 16 schools of marketing thought that emerged, evolved, and dominated the marketing discipline over the course of a century. Written by a team of noted experts, this acclaimed book provides in-depth e...
Dynamics of Regulatory Change
Critics of globalization claim that economic liberalization leads to a lowering of regulatory standards. As capital and corporations move more freely across national boundaries, a race to the bottom results as governments are forced to weaken labor and environmental standards to retain current contracts or attract new business. The essays in this volume argue that, on the contrary, under certain circumstances global economic integration can actually lead to the strengthening of consumer and environmental standards. This volume extends the argument of David Vogel’s book Trading Up, which discussed environmental standards, by focusing on the impact of globalization on labor rights, women’s rights and capital market regulations.
Theatre Profiles 12
The essential guide to professional not-for-profit theatres.
Engineering Earth
This is the first book to examine the actual impact of physical and social engineering projects in more than fifty countries from a multidisciplinary perspective. The book brings together an international team of nearly two hundred authors from over two dozen different countries and more than a dozen different social, environmental, and engineering sciences. Together they document and illustrate with case studies, maps and photographs the scale and impacts of many megaprojects and the importance of studying these projects in historical, contemporary and postmodern perspectives. This pioneering book will stimulate interest in examining a variety of both social and physical engineering projects at local, regional, and global scales and from disciplinary and trans-disciplinary perspectives.
Douglas Moore
MLA Index and Bibliography Series vol. 36 Additional information online at https://www.areditions.com/books/IB036.html
