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Brand Loyalty
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Oversight of the Federal Trade Commission
"Joe LaBrava is an ex--Secret Service agent who gets mixed up in a South Miami Beach scam involving a redneck former cop, a Cuban hit man who moonlights as a go-go dancer, and a onetime movie queen whose world is part make-believe, part deadly dangerous. This is vintage Leonard: fast-moving, pitch-perfect, and utterly, authentically irresistible"--Cover p. [4].
Intentional Integrity
‘Stop talking about bringing your values to work and learn how to actually DO it!’ – Kim Scott, bestselling author of Radical Candor Intentional Integrity, by Silicon Valley expert Rob Chestnut, provides an excellent road map for any organization looking to create a clear set of values to live by. The year 2020 triggered consumers to re-evaluate their relationship with brands in general, leading to customers prioritizing those seen to be ‘doing good’ or ‘being helpful’ in the context of the pandemic. There is a strong sentiment that businesses have a big part to play in helping society recover and a purpose-driven organization will likely have the edge. In the midst of a year o...
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