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Brand Loyalty
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Catalogue
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Oversight of the Federal Trade Commission
"Joe LaBrava is an ex--Secret Service agent who gets mixed up in a South Miami Beach scam involving a redneck former cop, a Cuban hit man who moonlights as a go-go dancer, and a onetime movie queen whose world is part make-believe, part deadly dangerous. This is vintage Leonard: fast-moving, pitch-perfect, and utterly, authentically irresistible"--Cover p. [4].
Intentional Integrity
‘Stop talking about bringing your values to work and learn how to actually DO it!’ – Kim Scott, bestselling author of Radical Candor Intentional Integrity, by Silicon Valley expert Rob Chestnut, provides an excellent road map for any organization looking to create a clear set of values to live by. The year 2020 triggered consumers to re-evaluate their relationship with brands in general, leading to customers prioritizing those seen to be ‘doing good’ or ‘being helpful’ in the context of the pandemic. There is a strong sentiment that businesses have a big part to play in helping society recover and a purpose-driven organization will likely have the edge. In the midst of a year o...
Consumer Behaviour: Asia-Pacific Edition
Cutting edge and relevant to the local context, this first Australia and New Zealand edition of Hoyer, Consumer Behaviour, covers the latest research from the academic field of consumer behaviour. The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, as well as covering the importance of online consumer behaviour with significant content on how social media and smartphones are changing the way marketers understand consumers. * Students grasp the big picture and see how the chapters and topics relate to each oth...
