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Marketing Opportunities and Challenges in a Changing Global Marketplace
This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives co...
XXXII INTERNATIONAL CONFERENCE OF THE SPANISH SOCIETY FOR COMPARATIVE PSYCHOLOGY
The XXXII International Conference of the Spanish Society for Comparative Psychology has been organized by the Spanish Society of Comparative Psychology (SEPC), at the University of Almeria, on 21st, 22nd and 23rd September of 2022. The present work includes the abstracts of the different symposia, oral communications and poster sessions presented during the meetings. There were 2 plenary lectures about “Perceptual learning mechanisms and its implications for eating behavior” presented by Isabel de Brugada Sauras (University of Granada) and “Expanding the scope of associative learning models by incorporating the untidiness of natural stimuli” presented by Federico Sanabria and Cristina Santos (Arizona State University). Moreover, There were 30 symposia (divided into 7 sessions), 41 oral communications (divided into 8 sessions), and 55 posters (divided into 3 sessions). Finally, 21 people constituted the organizational committee and 27 people constituted the scientific committee.
Speaking Face to Face
The first in-depth analysis of the radical feminist theory and coalitional praxis of scholar-activist María Lugones. Speaking Face to Face provides an unprecedented, in-depth look at the feminist philosophy and practice of the renowned Argentinian-born scholar-activist María Lugones. Informed by her identification as “nondiasporic Latina” and US Woman of Color, as well as her long-term commitment to grassroots organizing in Chicana/o communities, Lugones’s work dovetails with, while remaining distinct from, that of other prominent transnational, decolonial, and women of color feminists. Her visionary philosophy motivates transformative modes of engaging cultural others, inviting us t...
Biodegradable Polymers
Basic concepts on biodegradable biopolymer science are presented in this book, as well as techniques, analyses, standards, and essential criteria for the characterization of biodegradable materials obtained from biopolymers. The development and innovation of products and processes considering the environment are highlighted in this book. All of the applications described have been discussed from the point of view of sustainability. Additionally, this book highlights that biodegradability is a great burden when trying to replace, modify, and/or design existing products, and processes that are highly polluting. Finally, the present book concludes with reflections on the development of biopolymers in different areas, and some of their consequences depending on their biodegradability.
Molecular Mechanisms of Functional Food
MOLECULAR MECHANISMS OF FUNCTIONAL FOOD Comprehensive resource for understanding state-of-the-art mechanisms behind food health effects This book provides information on the development and validation of functional foods towards their market and industrial application. It covers the available information on developments, efficacy, and testing and safety, while demonstrating the proven or potential effects of food on health and disease. With contributions from the foremost experts in the field, this book will bring readers up to speed on the state of the art in the mechanisms behind food health effects, from their physiological bases to their conception, current uses, and future developments....
XXXI CONGRESO DE MARKETING AEMARK 2019
XXXI Congreso Internacional de Marketing AEMARK 2019 en Cáceres, organizado por los profesores del Área de Comercialización e Investigación de Mercados de la Universidad de Extremadura (UEx) y la Asociación Española de Marketing Académico y Profesional AEMARK. El comité organizador de AEMARK19 se plantea varios retos para una edición que supone la puerta a la cuarta década de vida de los congresos de marketing, uno de los eventos académicos y científicos en el ámbito del management con más trayectoria en España. El primero no puede ser otro que mantener el excelente nivel científico de los trabajos que se presenten, que como en ediciones anteriores requerirá de un esfuerzo d...
Microbial Enzymes
Comprehensive discussion of production and purification strategies for microbial enzymes important to various industries, from food and beverages to pharmaceuticals Microbial Enzymes provides expert insight into diverse aspects of microbial enzymes, highlighting strategies for their production, purification, and manipulation, elucidating eco-friendly industrial applications, and discussing several production processes, such as the production of cellulose and non-synthetic indigo dye. This book emphasizes recent technological interventions in microbial enzyme technology like metagenomics, system biology, molecular biology, genomics, directed evolution, and bioinformatics. The important microb...
From Micro to Macro: Dealing with Uncertainties in the Global Marketplace
The focus of the volume is on dealing with uncertainties and challenges within the global marketplace brought by digital technology companies that are leveraging artificial intelligence, machine learning, cloud computing, robotic automation, augmented reality, and other recent advancements. Additionally, these companies operate in the sharing economy and offer collaborative consumption opportunities. Featuring contributions presented at the 2020 Academy of Marketing Science (AMS) Virtual Annual Conference, the enclosed contributions assess the impact of these radical and disruptive innovations on long-standing incumbents and traditional industries, as well as consumer experiences. Founded in...
