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Technology and Consumption
Technology and Household Consumption is a comprehensive text that provides insights into technology’s impact on consumer behavior and the household environment. Consumption and consumer behavior has become a very important subject of study that is now covered in many disciplines including family economics, culture studies, and feminist/women studies. In the first section, this book provides a historical perspective on how consumer behaviors have changed because of technology and how technology itself has changed. Data on ownership and expenditures is detailed in describing the penetration of technology in the household and changes over time. In the examination of demographics and social ch...
The Peacock's Cry
Features twelve poets on a single theme, India and things that evoke our land and the myriad of different ways to live and die.
The Legend of Icarus
The Legend of Icarus - Flight of Destiny: Unveiling the Mythical Odyssey by Jitspeed is a remarkable tale of adventure, bravery, and self-discovery. Follow the mythical hero Icarus on his quest to master all elemental powers, and be transported to a world of magic and wonder where anything is possible. Jitspeed's vivid and engaging writing brings his characters to life, and his deep understanding of spirituality and meditation is evident in the depth of their journeys. But what truly sets this book apart is its author. Jitspeed is a young boy with a remarkable talent for storytelling. His dedication to his craft and his passion for writing and storytelling shine through on every page. The Legend of Icarus - Flight of Destiny: Unveiling the Mythical Odyssey is a must-read for anyone who loves adventure, excitement, and creativity. It is a story that will stay with you long after you finish reading it.
Global Perspectives in Cross-Cultural and Cross-National Consumer Research
Global Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for greater understanding of international and cross-cultural consumer behavior. This understanding in turn can provide international marketers with valuable insights, such as conditions under which globalization may or may not work. The coverage in this book is interdisciplinary in nature, and the chapters discuss several constructs (intermediary variables, processes, and also other environmental influences) related to social, personal, and psychological components or consequences of culture. The book begins with a conceptual model of the effect of culture on consumer behav...
Handbook of Marketing and Society
Marketing scholars have a long history of conducting research on how marketing affects the welfare of society. A significant body of knowledge has developed to look beyond marketing's impact on the corporate bottom line towards the affects of marketing on consumer sovereignty, public health, economic growth, and other aspect of societal welfare. The large and growing amount of research has become fragmented and diverse. There is a need for a volume to pull all of this research together to facilitate the assessment of what we have learned and what we need to study further. This volume fills that need! Handbook of Marketing and Society presents the first comprehensive, in-depth examination of ...
The Information Superhighway and Private Households
Wolfgang Glatthaar International Business Machines (IBM), Gennany The rapid developments in infonnation technology (IT) will continue through the coming years. New application areas will be added. Whereas the use of infonnation technology in the past decade has been concentrated primarily on business and public administration, in future the suppliers of infonnation technology will develop an increasing number of applications for the private household (see fig. 1). Traditional perspective: New perspective: 'IT-solutions for the "IT-solutions for the company' private household" ~ . . . . . . \ . . . . . . . . . . . . \ . . . . . . . . . . . . \ . . . . . . . . . . . . \ . . . . . . . . . . . ....
Electronic Commerce: Concepts, Methodologies, Tools, and Applications
Compiles top research from the world's leading experts on many topics related to electronic commerce. Covers topics including mobile commerce, virtual enterprises, business-to-business applications, Web services, and enterprise methodologies.
Research Handbook of Marketing in Emerging Economies
Recently, emerging economies have contributed significantly to the world economic growth and output. This Research Handbook attempts to fill in the gap of sparse publications on marketing in emerging economies. It addresses diverse issues from a universal as well as regional and country-specific perspective, shedding light on general topics such as data collection procedure equivalence and marketing accountability, and also exploring various contexts like Central & Eastern Europe and India. Comparing the ways in which marketing is performed in emerging and advanced economies, the chapters explore various aspects including business-to-business marketing relationships, the role of multi-cultural markets in marketing and retail marketing of multinational corporations, corporate social responsibility and consumer loyalty.
The Internet Encyclopedia
The Internet Encyclopedia in a 3-volume reference work on the internet as a business tool, IT platform, and communications and commerce medium.
The Internet Encyclopedia, Volume 2 (G - O)
The Internet Encyclopedia in a 3-volume reference work on the internet as a business tool, IT platform, and communications and commerce medium.
