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The Meeting Spectrum
Whether you are a meeting professional or new to event planning, a corporate or association executive, or independent consultant, the book synthesizes what you need to know to achieve professionalism in the management of conferences, exhibitions, and conventions.
Special Events
This book chronicles and champions the development, changes, and challenges faced by the global celebrations industry for event planners. New interviews are included with experienced event leaders to give a better understanding of the field. New chapters are included on green events, corporate social responsibility, and theoretical case studies. Event measurement, evaluation, and assessment topics are integrated throughout a number of the chapters. Over 200 new Web resources and appendices show how to save money, time, and improve the overall quality of an event. Event planners will also learn how technology may be harnessed to help them improve their events’ financial, quality, environmental and other strategic outcomes.
Successful Meetings
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Consultants and Consulting Organizations Directory
Indexes are arranged by geographic area, activities, personal name, and consulting firm name.
Television Age
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