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Podcast Academy: The Business Podcasting Book
Exclusive Podcast Academy training now available in a book! Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, Podcast Academy: The Business Podcasting Book, based on their seminars. Written by industry experts, this book brings you practical experience that you can apply to your own business. It covers planning, content creation, legal considerations, branding, marketing, advertising, monetization, and much more. The authors and contributors have been behind many of the earliest corporate podcasts and share their knowledge, success, and real-world experience with you. Podcasting is changing the way organizations are communicating with th...
Microformats Made Simple
Microformats are HTML-based design patterns that help add meaning (semantics) to Web content. They are widely used by some of the most important sites on the Web including Google, Yahoo!, Facebook, and Twitter. The people behind these sites - content authors, designers and developers - understand the power and flexibility of microformats and are taking advantage of their capabilities. Any site can benefit from more effective content and improved user experience by employing microformats correctly. That's where this book excels. In Microformats Made Simple, author Emily Lewis demystifies these simple open data formats that are designed for people first, machines second. With practical, easy-to-understand markup examples for a wide range of web content, she teaches readers everything they need to know to start adding semantic richness to their sites, which can improve SEO and standards compliance, and supports extensible data publishing. Emily also discusses historical challenges in working with microformats, including accessibility, and how the new value class pattern addresses these challenges.
Bulletproof Web Design
No matter how visually appealing or content packed a web site may be, if it doesn’t reach the widest possible audience, it isn’t truly successful. In Bulletproof Web Design, Third Edition, bestselling author and web designer Dan Cederholm outlines standards-based strategies for building designs that can accommodate the myriad ways users choose to view the content. Each chapter starts out with an example of an unbulletproof approach--one that employs traditional HTML-based techniques--which Dan deconstructs, pointing out its limitations. He then gives the example a makeover using HTML and CSS, so you can learn to replace bloated code with lean markup and CSS for fast-loading sites that ar...
We the Media
Looks at the emerging phenomenon of online journalism, including Weblogs, Internet chat groups, and email, and how anyone can produce news.
Professional Web Video
Add professional-level video to your Web communications toolbox with a complete understanding of the process, potential and limitations of Web video. Step up from the mini-cam experience with this solid introduction to professional planning and production techniques, ensuring that your video meets the same standards you set for every other communication program element. Audio, lighting, editing, encoding, are just a few of the essentials you learn how the pros produce top notch video for the Web. The companion Web site includes planning and production templates, demo files, and blog updates to help you put it all to work for you on a daily basis.
Producing Video Podcasts
Put the video podcast medium to work for you and your clients with a winning formula. Know how video podcasts work and every facet of what it takes to produce a professional-quality program that will meet every criterion for success. The authors are seasoned video production pros that have been on the crest of the video podcasting wave as it has risen. With over 2500 episodes produced, they can reveal what works and what doesn't with detailed, illustrated guidance. You get the nuts and bolts of the complete process, including: * Preproduction: budgeting guidelines, mapping your production, and working with talent * Production: the ENG shooting style, lighting values and portability, sound, e...
What Is the Impact of Twitter?
The experience is probably still too fresh for deep analysis, but will History tell the story that Donald Trump's success in his road to the White House was stimulated by his frequent use of Twitter? Is Twitter transforming not just our social landscape, but political landscape too? How has the use of a communication tool, limited to140 characters or less, become a globally recognized dispenser of news, facts, alternative facts, and a moral compass for our society? This book compiles compelling essays and works from eyewitness accounts, governmental views, scientific analysis, and newspapers to give your readers the big picture about Twitter and its importance. Readers will be given both sides, for and against, on topics such as whether Twitter should be used for news reporting, whether the psychology behind it is healthy, and whether it will become profitable. Facts that are salient to both sides of the story are copied from the text and highlighted so readers can use them for report writing, research, or forming opinions based on relevant information.
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