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Concise Encyclopedia of Investing
Have you wanted to seriously begin investing but are wary because of confusing and complicated terminology and concepts? Then the Concise Encyclopedia of Investing is for you. This A-to-Z reference provides clear, concise explanations of basic as well as more advanced investment terms to help even the most unsophisticated newcomer. This unique user-friendly handbook presents not only simple, brief explanations of various investing terms and concepts, but also a short discussion on each as to how it applies in everyday life. Helpful lists of reference books and various online investment resources provide opportunities for investors to easily find more detailed information about specific topics.
The Concise Handbook of Management
Discover the practical tips to make you an effective, customer-oriented manager! Focusing on the pervading belief that everything a manager does must be customer oriented, The Concise Handbook of Management: A Practitioner’s Approach gives you an overview of everything you need to know about managing in one practical, concise book. This plain-talking guide not only explains management theories, but also presents commonsense suggestions on the best ways to effectively manage people and things, no matter what type of business you are in. Taking a practitioner’s approach of discussing management issues with customers ultimately in mind, this practical book motivates, is easily understandabl...
The Economics of Competition
A comprehensive examination of the ways competition and innovations level the playing field in the free market The Economics of Competition uses the South African pharmaceutical industry as a case study to cogently challenge accepted economic and regulatory views on competition and monopoly, then re-establishes and emphasizes the importance of foundational economic principles. The book comprehensively explores the concept that monopoly is self-limiting within unrestricted competition, as well as the various market features of competition, innovation, and market power. This detailed examination broadens understanding of the economics of competition for both scholars and practitioners. Competi...
Don't Build, Rebuild
In a time of climate crisis and housing shortages, a bold, visionary call to replace current wasteful construction practices with an architecture of reuse As climate change has escalated into a crisis, the reuse of existing structures is the only way to even begin to preserve our wood, sand, silicon, and iron, let alone stop belching carbon monoxide into the air. Our housing crisis means that we need usable buildings now more than ever, but architect and critic Aaron Betsky shows that new construction—often seeking to maximize profits rather than resources, often soulless in its feel—is not the answer. Whenever possible, it is better to repair, recycle, renovate, and reuse—not only fro...
The Marketing Research Guide
Get the tools you need for effective market research—including Internet surveys! The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis chapter. Step-by-step instructions take practitioners through the entire marketing research process. Worksheets, sample proposals, questionnaires, and a copy of a final report foster complete understanding of the tools and techniques of marketing research. The Marketing Research Guide: Second Edition contains the accessible writing, comprehensive coverage of major topics, and helpful supplementary ma...
Flatland
A fully annotated edition of Abbott's classic Flatland, with notes and commentary putting it in its historical and mathematical context.
Marketing Planning Guide
THE CLASSIC guide to develop a marketing plancompletely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material, this classic textbook has the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on Internet marketing, business ethics, and an illustrative sample business plan. Worksheets at the end of each chapter guide you in creating your own planonce all the worksheets are completed you will have roughed out your own complete marketing plan. The accompanying in...
Roaming: Roark's Adventure Atlas
An action sports adventurer’s bucket list of exciting and unexpected destinations around the globe as lived and told by iconic surfers, skaters, climbers, and riders. An unconventional photographic guidebook to adventure, featuring images, intel, itineraries, tales, and testimonies collected by Roark’s expert guides. The book documents the routes of a group of iconic surfers, climbers, skaters, and other adventurers seeking full cultural and thrill-seeking immersion. Including journeys to 16 global destinations illustrating the road less traveled, from surf expeditions to Iceland, the Falkland Islands, or Jamaica, to motorcycle journeys through Nepal, rock climbing in Argentina to cliff jumping in Northern Vietnam, and more. World-renowned photographers Chris Burkard, Dylan Gordon, Jeff Johnson, Drew Smith, and Chris McPherson uniquely capture faraway images and the wayward spirit of those that seek adventure—if not a little danger—in an increasingly tame world. The modern bible for anyone interested in charting an adventure with improbable itineraries across the globe, or the mere appreciation for photography that transports you to a place only found in dreams.
Market Opportunity Analysis
This guide provides a step-by-step tool through the complicated process of determining the feasibility of marketing a new product or service. Combining market research, strategic management, consumer behaviour, and new venture creation, the text will help develop practical analytical skills.
