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Relevance and Text-on-Screen in Audiovisual Translation
This book examines audiovisual translation (AVT) practices that fall outside conventional AVT norms, drawing on work from relevance theory to highlight alternative perspectives and make the case for a multidisciplinary approach to AVT. The volume focuses on creative subtitling – otherwise known as 'text-on-screen' – through the lens of relevance theory, a cognitively grounded theory of communication. Sasamoto explores the ways in which a relevance theoretic approach can provide an analytical framework for a better understanding of the interaction between 'text-on-screen' and viewers' interpretation processes and, in turn, how media producers, professional or otherwise, use 'text-on-screen' to engage viewers in innovative ways. The volume looks at such forms as telop, creative text use on screen, and forms of user-generated text-on-screen. The book introduces a new dimension to work on cognative pragmatics and the wider applications of relevance theory in multimodal communication and AVT, making it of interest to scholars in these disciplines.
Queerqueen
From the twins Osugi and Peeco to longstanding icon Miwa Akihiro, Claire Maree traces the figure of the Japanese queerqueen, showing how a diversity of gender identifications, sexual orientations, and discursive styles are commodified and packaged together to form this character. Representations of gay men's speech have changed in tandem with gender norms, increasingly crossing over into popular media via the body of the "authentic" gay male up to and including the current "LGBT boom" in Japan. In this context, queerqueen demonstrates how commercial practices of recording, transcribing, and editing spoken interactions and use of on-screen text encode queerqueen speech as inherently excessive and in need of containment. Tackling questions of authenticity, self-censorship, and the restrictions of heteronormativity within this perception of queer excess, Maree shows how queerqueen styles reproduce stereotypes of gender, sexuality, and desire that are essential to the business of mainstream entertainment.
Onomatopoeia and Relevance
This book aims to provide an account of both what and how onomatopoeia communicate by applying ideas from the relevance theoretic framework of utterance interpretation. It focuses on two main aspects of the topic: the contribution that onomatopoeia make to communication and the nature of multimodal communication. This is applied in three domains (food discourse, visual culture in Asia and translation) in the final sections of the book. It will be of interest to scholars working in the fields of pragmatics, semantics, cognitive linguistics, stylistics, philosophy of language, literature, translation, and Asian studies.
Eyetracking and Applied Linguistics
Eyetracking has become a powerful tool in scientific research and has finally found its way into disciplines such as applied linguistics and translation studies, paving the way for new insights and challenges in these fields. The aim of the first International Conference on Eyetracking and Applied Linguistics (ICEAL) was to bring together researchers who use eyetracking to empirically answer their research questions. It was intended to bridge the gaps between applied linguistics, translation studies, cognitive science and computational linguistics on the one hand and to further encourage innovative research methodologies and data triangulation on the other hand. These challenges are also addressed in this proceedings volume: While the studies described in the volume deal with a wide range of topics, they all agree on eyetracking as an appropriate methodology in empirical research.
Critical Approaches to Institutional Translation and Interpreting
This collection re-envisions the academic study of institutional translation and interpreting (ITI), uncovering the ways in which institutional practices have inhibited knowledge creation and encouraging stakeholders to continue to challenge the assumptions and epistemics which underpin the field. ITI is broadly conceived here as translation and interpreting delivered in or for specific organizations and institutional social systems, spanning national, supranational, and international organizations as well as financial markers, universities, and national courts. This volume is organized around three sections, which collectively interrogate the knower – the field itself – to engage in que...
Toward Inclusion and Social Justice in Institutional Translation and Interpreting
This collection re-envisions the academic study of institutional translation and interpreting (ITI), revealing oppression in established institutional spaces toward challenging existing policies and the myths which inhibit critical inquiry within the field. ITI is broadly conceived here as translation and interpreting delivered in or for specific institutions, understood as social systems and spanning national, supranational, and international organizations as well as immigration detention centers, prisons, and national courts. The volume is organized around three parts, which explore ITI spaces and practices revealing oppressive practices, dispelling myths regarding translation and interpre...
Shakespeare Unlearned
Shakespeare Unlearned dances along the borderline of sense and nonsense in early modern texts, revealing overlooked opportunities for understanding and shared community in words and ideas that might in the past have been considered too silly to matter much for serious scholarship. Each chapter pursues a self-knowing, gently ironic study of the lexicon and scripting of words and acts related to what has been called 'stupidity' in work by Shakespeare and other authors. Each centers significant, often comic situations that emerge -- on stage, in print, and in the critical and editorial tradition pertaining to the period -- when rigorous scholars and teachers meet language, characters, or plotli...
Agencies in Feminist Translator Studies
This book sets out a new framework for a feminist history of translators, drawing on the legacy of Canadian scholar Barbara Godard and her work in establishing the Canadian literary landscape as a means of exploring agency in feminist translation studies and its implications for cross-disciplinary debates. The volume is organised in three sections, establishing feminist translator studies as its own approach, examining these dynamics at work in a comprehensive portrait of Barbara Godard’s scholarly and literary history, and looking ahead to future directions. In situating the discussion on Godard and Canadian literary history, Elena Castellano calls attention to a geographic context in whi...
Pragmatics and Emotion
Most books on linguistic pragmatics overlook the role of emotion in communication. This book faces the challenges head-on by providing an original study of how we communicate our emotions through language, integrating affect in pragmatic theory. Innovative yet accessible, it is essential reading for anyone interested in communication and emotion.
