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Quantitative Tourism Research in Asia
The purpose of this book is twofold. First, this book is an attempt to map the state of quantitative research in Asian tourism and hospitality context and provide a detailed description of the design, implementation, application, and challenges of quantitative methods in tourism in Asia. Second, this book aims to contribute to the tourism literature by discussing the past, current and future quantitative data analysis methods. The book offers new insights into well-established research techniques such as regression analysis, but goes beyond first generation data analysis techniques to introduce methods seldom – if ever – used in tourism and hospitality research. In addition to investigating existing and novel research techniques, the book suggests areas for future studies. In order to achieve its objectives the analysis is split into three main sections: understanding the tourism industry in Asia; the current status of quantitative data analysis; and future directions for Asian tourism research.
Global Branding: Breakthroughs in Research and Practice
To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in Research and Practice provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. Highlighting a range of pertinent topics such as brand communication, consumer engagement, and product innovation, this publication is an ideal reference source for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
Fashion and Textiles: Breakthroughs in Research and Practice
Management technique and operation strategies vary depending on the particular industry. This allows businesses in that industry to thrive and increase competitive advantage. Fashion and Textiles: Breakthroughs in Research and Practice is a critical source of academic knowledge on the latest business and management perspectives within the fashion and textiles industry. Highlighting a range of pertinent topics such as marketing, consumer behavior, and value creation, this book is an ideal reference source for academics, professionals, researchers, students, and practitioners interested in emerging trends in global fashion and textile management.
Food-Energy-Water Nexus Resilience and Sustainable Development
This book presents readers with an integrated modeling approach for analyzing and understanding the interconnection of water, energy, and food resources and discusses the relationship between resilience and sustainability of the food- energy –water (FEW) system. Authors provide novel frameworks, models, and algorithms designed to balance the theoretical and applicative aspects of each chapter. The book covers an integrated modeling approach for FEW systems along with developed methods, codes, and planning tools for designing interdependent energy, water and food systems. In-depth chapters discuss the impact of renewable energy resources in FEW systems, sustainable design and operation, net zero energy buildings, and challenges and opportunities of the FEW nexus in the sustainable development of different countries. This book is useful for graduate students, researchers, and engineers seeking to understand how sustainable FEW systems contribute to the resilience of these systems and help policy and design makers allocate and prioritize resources in an integrated manner across the food, energy, and water sectors.
Encyclopedia of E-Commerce Development, Implementation, and Management
The convenience of online shopping has driven consumers to turn to the internet to purchase everything from clothing to housewares and even groceries. The ubiquity of online retail stores and availability of hard-to-find products in the digital marketplace has been a catalyst for a heighted interest in research on the best methods, techniques, and strategies for remaining competitive in the era of e-commerce. The Encyclopedia of E-Commerce Development, Implementation, and Management is an authoritative reference source highlighting crucial topics relating to effective business models, managerial strategies, promotional initiatives, development methodologies, and end-user considerations in the online commerce sphere. Emphasizing emerging research on up-and-coming topics such as social commerce, the Internet of Things, online gaming, digital products, and mobile services, this multi-volume encyclopedia is an essential addition to the reference collection of both academic and corporate libraries and caters to the research needs of graduate-level students, researchers, IT developers, and business professionals. .
Paradoxes of Diversity and Inclusion: From the Lab to the Social Field
Contemporary societies strive for multiculturalism and tolerance. To create conditions to reach this ideal there should be a continuum between what the social actors are prepared for in school, practices they encounter at the workplace, and the way they contribute to the wider society. This continuum should be materialized in consistent conceptualizations and practices of diversity and inclusion across educational, organizational and societal contexts. So far, research suggests that policies implemented in those settings have mixed results. This is partly because policies in different fields use distinct conceptual definitions of diversity and inclusion. Thus, important gaps exist between re...
Cutting Edge Research Methods in Hospitality and Tourism
Cutting Edge Research Methods in Hospitality and Tourism sits at the forefront of fast-paced developments in the tourism and hospitality industry, highlighting the importance of applied and pure research to address the theoretical and practical problems and gaps.
Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Internet of Things
This book is a compendium of various applications and current progress in a powerful technology known as the Internet of Things (IoT). IoT provides a system of interconnecting things such as vehicles, electrical equipment, agriculture devices, etc. Such items are allocated with the computing device so that they can use a network to transfer data to one another and automate their actions on certain events. Internet of Things: Applications for Sustainable Development will throw light on recent developments in the latest field and will be of great interest to know various application areas for sustainable development. This book mainly focuses on the current state of the art, including protocol ...
Research Handbook on Export Marketing
The Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; the eclectic paradigm; industrial organization approach; resource-based view and relational exchange theory. Through
