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Value-based Marketing Strategy
This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the effort required to obtain it. Global competition requires managing Value rather than individual products or brands. This fosters customer loyalty, and provides a solid basis for relationship marketing. The book takes a practical, step-by-step approach to explain: • How the forces of supply and demand interact with customer Value; • The relationships between benefits, quantities, prices and costs; • How to develop effective competitive strategies; • How to manage inventory and prod...
Value-based Marketing Strategy [Hardback edition]
This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the effort required to obtain it. Global competition requires managing Value rather than individual products or brands. This fosters customer loyalty, and provides a solid basis for relationship marketing. The book takes a practical, step-by-step approach to explain: • How the forces of supply and demand interact with customer Value; • The relationships between benefits, quantities, prices and costs; • How to develop effective competitive strategies; • How to manage inventory and prod...
Value-Based Marketing Strategy
This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the effort required to obtain it. Global competition requires managing Value rather than individual products or brands. This fosters customer loyalty, and provides a solid basis for relationship marketing. The book takes a practical, step-by-step approach to explain: How the forces of supply and demand interact with customer Value; The relationships between benefits, quantities, prices and costs; How to develop effective competitive strategies; How to manage inventory and product mix efficien...
Topology and Geometry of Intersections of Ellipsoids in R^n
This book gives an overview of research in the topology and geometry of intersections of quadrics in $\mathbb{R}^n$, with a focus on intersections of concentric ellipsoids and related spaces. Unifying and organizing material previously spread over many articles, it also contains new results. The first part provides very detailed foundations of a wide-ranging theory that could be useful for future developments. It includes chapters on general intersections of quadrics, operations on them, and intersections of concentric and coaxial quadrics. Moving from the general to the specific, the second part focuses on a topological description of transverse intersections of concentric ellipsoids, including a complete description of the case of three ellipsoids, and of some large families of more than three of them. The third part looks at relations to other areas of mathematics such as dynamical systems, complex geometry, contact and symplectic geometry, and other applications. An appendix gathers some technical items and also gives an account of the origins, motivations and progression of the subject, including historical recollections of the author, who has been central to its development.
Myricae
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Official Gazette
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With These Hands
"What makes this book so important is that it allows us to see into the lives of those who do the stoop labor to put that lovely salad on our tables. With These Hands is a unique and valuable documentary work that skillfully presents the voices of laborers and others, helping us to understand our connection to the world of America's farmworkers."—Studs Terkel
Chile of To-day
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