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The Social Semiotics of Populism
"Encompassing multiple and disparate manifestations and phenomena from across both the extreme left and the extreme right of the political spectrum, 'populism' defies neat definition. In this book, Sebastián Moreno Barreneche argues that populism constitutes a specific social discourse brought to life by political actors. Conceiving populism as a series of modes of semiotic constructions based on a conception of the social divided into two groups, 'the People' and 'the Other', this book shows that semiotics is an essential framework for understanding this phenomenon. Exploring how these categories are discursively constructed, the ways in which meaning emerges through the oppositions between imagined collective actors is explained. Through examination of the different dimensions of populism, drawing on examples from Europe, North America and South America, The Social Semiotics of Populism presents a systematic semiotic approach to this multifaceted political concept."--
The Semiotics of the COVID-19 Pandemic
Focusing on the discursive dimension of the COVID-19 pandemic from a semiotic perspective, this book uses semiotic theory and methods to analyse the meaning-making mechanisms and dynamics that occurred during, and revolved around, the pandemic. Demonstrating the utility of semiotic theory, concepts and analytical methods to make sense of discursive phenomena like those triggered by the COVID-19 pandemic, the book explores in detail: · the blame-attribution discourses that emerged at the beginning of the pandemic; · how the coronavirus was brought to life in plastic and visual manifestations as a monster that poses a threat to humans; · how the collective actor 'the healthcare workers' was...
The Social Semiotics of Populism
The concept of 'populism' is currently used by scholars, the media and political actors to refer to multiple and disparate manifestations and phenomena from across both the left and the right ends of the political spectrum. As a result, it defies neat definition, as scholarship on the topic has shown over the last 50 years. In this book, Sebastián Moreno Barreneche approaches populism from a semiotic perspective and argues that it constitutes a specific social discourse grounded on a distinctive narrative structure that is brought to life by political actors that are labelled 'populist'. Conceiving of populism as a mode of semiotic production that is based on a conception of the social spac...
The Semiotics of the COVID-19 Pandemic
Focusing on the discursive dimension of the COVID-19 pandemic from a semiotic perspective, this book uses semiotic theory and methods to analyse the meaning-making mechanisms and dynamics that occurred during, and revolved around, the pandemic. Demonstrating the utility of semiotic theory, concepts and analytical methods to make sense of discursive phenomena like those triggered by the COVID-19 pandemic, the book explores in detail: · the blame-attribution discourses that emerged at the beginning of the pandemic; · how the coronavirus was brought to life in plastic and visual manifestations as a monster that poses a threat to humans; · how the collective actor 'the healthcare workers' was...
Semiotiken in den Kulturwissenschaften/Semiotics in Cultural Studies
Seit über hundert Jahren ihrer Institutionalisierung ermöglichen Kulturwissenschaften oder cultural studies und Semiotik durch die Anschlussfähigkeit ihrer Theorien und Methoden eine inter- und transdisziplinäre Forschungspraxis, sichtbar heute etwa an den von Semiotik und Naturkulturwissenschaften oder naturalcultural studies geteilten Forschungsthemen. Die im Band versammelten Beiträge setzen Wegpunkte zu einer systematischen Kartierung der Vielfalt und Geschichte des Austauschs der Terminologien und Modelle zwischen cultural studies oder Kulturwissenschaften und Semiotik und verzeichnen epistemologische Vorteile einer fortschreitenden Zusammenführung für künftige Forschung und als Aufgabe einer kritischen Methodologie.
The Semiotics of Toys and Games
Drawing on extensive research over more than two decades, this book focuses on toys and games as resources for play. It analyses their functionalities as well as their symbolic meaning potentials, exemplifying how they are used in different contexts, such as home and preschool, and how these uses are regulated by parental, pedagogic and marketing discourses. Building on the work of semioticians such as Barthes, Baudrillard and Krampen, as well as on the social semiotics of Halliday, Hodge, Kress, and others, the book introduces a framework for the multimodal semiotic analysis of physical objects, and the ways in which they are digitally translated into words, images and sounds. It also intro...
Semiotics with a Conscience
Demonstrating how semiotic theory and method can be applied to decoding false representations and dangerous discourses, this book explores how semiotics can be used as a potentially powerful science of conscience. Confronting the sometimes negative perception of semiotics as academically inward-looking and lacking in morality, Marcel Danesi turns this view on its head. Instead, Danesi highlights how the same techniques that have allowed the use of semiotics for self-serving commercial purposes, such as advertising or marketing, could also be applied to deciphering current world problems. Through describing the semiotic notions and methods that can be used to analyze misrepresentations, propa...
Developing a Neo-Peircean Approach to Signs
This book takes up the most important of Charles Sanders Peirce's undeveloped semiotic concepts and highlights their theoretical interest for a general semiotics. Peirce's career as a logician spanned almost half a century, during which time he produced several increasingly complex sign systems. The best-known, from 1903, included a signifying process involving sign, object and interpretant, the universally known icon-index-symbol division and, finally, a system of 10 distinct classes of signs. Peirce subsequently expanded this signifying process to include 2 objects, the sign and 3 interpretants; however, in the 5 years between 1903 and his final systems of 1908, he introduced a number of h...
Inequalities, Youth, Democracy and the Pandemic
This book brings together studies from various locations to examine the growing social problems that have been brought to the fore by the COVID-19 outbreak. Employing both qualitative, theoretical and quantitative methods, it presents the impact of the pandemic in different settings, shedding light on political and cultural realities around the world. With attention to inequalities rooted in race and ethnicity, economic conditions, gender, disability, and age, it considers different forms of marginalization and examines the ongoing disjunctions that increasingly characterize contemporary democracies from a multilevel perspective. The book addresses original analyses and approaches from a glo...
COVID-19: Individual Rights and Community Responsibilities
COVID-19: Individual Rights and Community Responsibilities provides critical insights into the tensions between individual rights and community responsibilities during the COVID-19 pandemic. Questions about mandates, lockdowns, priorities, and broader questions related to neighborly responsibilities and human rights have been central to debates about how to confront the pandemic. The scholarship presented in this volume adds to those debates by confronting such issues as the role of social media in spreading misinformation, mask mandates, pandemic politics, and the very ethos of what is meant by human and individual rights. Drawing on the expertise of scholars from around the world, the work presented here represents a remarkable diversity and quality of impassioned scholarship on the impact of COVID-19 and is a timely and critical advance in knowledge related to the pandemic.
