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Valuable Content Marketing
  • Language: en
  • Pages: 328

Valuable Content Marketing

WINNER: Small Business Book Awards 2016 - Community Choice - Social Media Category WINNER: Small Business Book Awards 2014 - Community Choice - Marketing Category (1st edition) Make sense of content marketing in the digital world with this award-winning, practical guide to using content to grow your business and raise your brand. From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they will be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to ...

Valuable Content Marketing
  • Language: en
  • Pages: 248

Valuable Content Marketing

*Community Choice Winner of the 2014 Small Business Book Awards* Unthink what you've learned about sales and marketing communication. If you want to engage potential customers and help your business stand out from the crowd, you need to do things differently. From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they'll soon be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media, and through more traditional methods. Whether you're starting a business or looking to grow, this book shows you how to get better results from your marketing efforts.

Principled Selling
  • Language: en
  • Pages: 264

Principled Selling

Because buyer behaviour has changed and buyers now trust social media and personal recommendations more than salespeople, companies need to respond to this new reality to acquire customers. Principled Selling discusses the skills and behaviours needed to win customers, build relationships and retain existing ones. It offers a different, more effective approach based on the premise that if you want more sales, stop 'selling' and focus on building long-term, profitable relationships. Readers will learn to avoid cold calling and generate meetings; develop relationships built on trust to maintain customer loyalty; sell services in ways clients appreciate; sustain long-term sales growth and incorporate social media into an effective business development strategy. With a foreword from legendary sales expert and bestselling author Richard Denny, Principled Selling helps anyone involved in selling to align his or her techniques with customer expectations to get people to buy over and over again.

The Authority Guide to Publishing Your Business Book
  • Language: en
  • Pages: 96

The Authority Guide to Publishing Your Business Book

  • Type: Book
  • -
  • Published: 2016-10-17
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  • Publisher: SRA Books

Publishing expert, Sue Richardson, shows you how to use your expertise, knowledge and experience to become a published authority in your field and gain the visibility you and your business needs. This Authority Guide will help you to create a plan that ensures you write and publish the right book for your business.

For The Love of Networking
  • Language: en
  • Pages: 108

For The Love of Networking

  • Type: Book
  • -
  • Published: 2022-06-09
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  • Publisher: SRA Books

How do you feel about networking? I can help you love it as much as I do. Most people see networking as a necessary evil - something to be endured or even avoided. But there is a minority who really embrace and enjoy networking. Like me, they understand the vast benefits it brings, the extraordinary value it adds to their professional and personal lives and, crucially, they know how to do it well and with ease. In this handy book, I’ll show you how you can overcome your reservations and fears about networking, and I’ll coach you in all the skills and insider secrets that I’ve developed over the years. These secrets and skills have helped make networking a vital ingredient in my success...

The Go-To Expert
  • Language: en
  • Pages: 303

The Go-To Expert

  • Type: Book
  • -
  • Published: 2014-04-01
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  • Publisher: Pearson UK

None

The Resilience Toolkit
  • Language: en
  • Pages: 128

The Resilience Toolkit

  • Type: Book
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  • Published: 2019-02-04
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  • Publisher: SRA Books

Today’s workplace is fast paced, highly complex, and sometimes even life-threatening. Yet it is possible to thrive in the ‘pressure-cooker’ of modern work life. We all have the right to enjoy rather than just endure work. In the unpredictability of even the most challenging environments, the route to success and fulfilment at work is to build our resilience. This groundbreaking book provides a highly effective toolkit that will empower you to survive, thrive and flourish in the dynamic and fast-changing context of blue-light services. Discover how to: • Be ready for the unexpected, feel calm and confident under pressure and avoid burnout • Reduce stress and anxiety by understanding...

Migration and European Integration
  • Language: en
  • Pages: 230

Migration and European Integration

1980-93, by John Foot

A Man's World
  • Language: en
  • Pages: 220

A Man's World

  • Type: Book
  • -
  • Published: 1996
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  • Publisher: Unknown

Explores six icons of masculine behaviour and examines the realities behind them. Accompanies a BBC TV series.

Forbidden Britain
  • Language: en
  • Pages: 234

Forbidden Britain

  • Type: Book
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  • Published: 1994
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  • Publisher: Unknown

Tying in with a BBC2 television series, this book presents the true-life stories of ordinary British people, to identify the origins of some of the major social issues of today.