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Love and War
She's a singer posing as a maid. He's a surgeon forced to serve the Reich. For both of them, deception is the only way to survive the war. Cocktail singer Victoire Duplanchier knows Nazi-occupied Paris is not safe for a black woman. But that's exactly why she's trying to get her family out. When she's caught in a roundup, a man with ocean-blue eyes saves her from being sent to the camps. But can she really trust him? He might seem kind and handsome, but he's also a Nazi. Surgeon, Emil von Konig, was duped into serving the Reich by his deceitful father. When he encounters Victoire, he knows he needs to keep her safe. He offers refuge at his estate in the Parisian countryside, but in order to ...
Experiential Marketing
Consumers are constantly inundated with repetitive traditional advertising messages, bombarding their lives, interrupting their TV shows and generally getting in the way. The consumer does not feel any real emotional connection with these brands, and if they do buy, it is simply because the brand that shouted the loudest got their attention. This outdated approach to marketing communications is dying, and fast. Brands are realising that to secure the lifetime value of their customers by gaining true customer loyalty, they must give something back. The relationships between brands and their target audiences are being revolutionized. Experiential Marketing looks at the new experiential marketi...
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