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Marketing Mechanics
As it is well known to the civilized societies that standard of life depends upon products used to improve the standard of living subject to their consumption. Marketing play a vital role in supplying such type of products which are dignity based choices for the consumer. In view of this the marketing subject is presented with global perspective to help Students, Researchers. Managers, Businessmen and stake holders of the society who are involved either directly or indirectly with the industry. As an academician it was observed by me that most of the books of Marketing Management have been written by foreign authors who had common topics like Global perspectives, Holistic marketing, Customer retention, Brand management etc.
Goods and Services Tax (GST) in India
Restructuring of the tax system has constituted a major component of fiscal reforms in India since 1991. The main focus of the tax reforms has been on simplification and rationalization of both direct and indirect taxes, with the objective of augmenting revenues and removing anomalies in the tax structure. Tax reforms in recent years have brought the tax system much closer to international tax practices. The current structure of taxes on goods and services in India is highly complex, riddled with exemptions, and characterized by complicated compliance procedures. The strategy of the Government in respect of indirect taxes is to continue the tariff reforms process towards mean Asian levels of...
Sexuality, Obscenity and Community
Through analysis of an impressive array of 'low' and 'high' Hindu literatures, particularly pamphlets, tracts, newspapers, and archival data, Gupta explores the emerging discourse of gender and sexuality, which was essential to the development of notions of Hindu communitality and nationalism in the colonial period. The book offers an exceptionally nuanced account of Hindi gender politics.
Lives of Saints
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Hindu Mother, Muslim Son
When a farmer invites another to come live with him and help with his farm, he thought it would be easy. But their wives cannot get along. Kashibai is hard working with a temper, and Fatimabai is lazy with a gentle nature. Through years of irreconcilable strife, a sudden tragedy pulls the life of these women inextricably together. Can a woman really surpass her own unhappiness for the sake of her enemy's child? Sudha Murty gently tells this eternal tale of struggle and redemption through the power of a mother's love.
Chemgenius - Basics In Chemistry
This book is a mini version of complex chemistry. This will provide you with fascinating facts about chemistry. Your reading journey will start with the applications of chemistry in day-to-day life to the fundamental particle of every matter in depth. The ''Autobiography of atoms'' is an interesting chapter where the atom speaks to you about its nature. The exclusive collection of rhymes about the elements in the periodic table will help you to remember the elements periodically. The formation of bonds and types of reactions are explained with diagrams found elsewhere. Special efforts have been taken to show the different dimensions of chemistry lab for those who are scared of practicals. Organic chemistry and its nomenclature are cracked in a simplest way to enable you to understand it better. This book classifies the separation techniques and the need for the separation. The section about water will enthrall you to know the various aspects of water – source of life.
Bliss Divine
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