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Adoption and Implementation of AI in Customer Relationship Management
Integration of artificial intelligence (AI) into customer relationship management (CRM) automates the sales, marketing, and services in organizations. An AI-powered CRM is capable of learning from past decisions and historical patterns to score the best leads for sales. AI will also be able to predict future customer behavior. These tactics lead to better and more effective marketing strategies and increases the scope of customer services, which allow businesses to build healthier relationships with their consumer base. Adoption and Implementation of AI in Customer Relationship Management is a critical reference source that informs readers about the transformations that AI-powered CRM can br...
Driving Traffic and Customer Activity Through Affiliate Marketing
Technological developments have created new opportunities for contemporary businesses. Online stores can now utilize a specific branch of marketing in order to maximize the revenue of their business and increase website traffic. Driving Traffic and Customer Activity Through Affiliate Marketing is an essential reference publication highlighting the latest scholarly research on the method of increasing online business traffic and sales by external referrals. Featuring extensive coverage on a broad range of topics and perspectives such as networking, program management, and customer satisfaction, this book is ideally designed for academicians, practitioners, and students seeking current information on ways to increase customer activity.
Service Innovations in Tourism
"The book aims to introduce the facets of innovative models of services in tourism that can form the profitability quotient of organizations in the VUCA world"--
VLSI Design and Test
This book constitutes the refereed proceedings of the 17th International Symposium on VLSI Design and Test, VDAT 2013, held in Jaipur, India, in July 2013. The 44 papers presented were carefully reviewed and selected from 162 submissions. The papers discuss the frontiers of design and test of VLSI components, circuits and systems. They are organized in topical sections on VLSI design, testing and verification, embedded systems, emerging technology.
Ecology of Himalayan Treeline Ecotone
This book brings together comprehensive multi-disciplinary knowledge on diverse aspects of the Himalayan treeline ecotone which is considered one of the most sensitive ecosystems to climate change. The contents of this book are based on the results of extensive research and provide a holistic understanding of the treeline ecotone in Himalaya. The book will serve as an important reference manual and a textbook on treeline ecology. The book is unique in the sense that it provides an engaging account of almost all the aspects of the treeline ecotone, such as taxonomic, functional and phylogenetic species diversity, temperature lapse rates, tree phenology, water relations, and stress physiology,...
Emerging Technologies in Digital Manufacturing and Smart Factories
Rapid digital transformation is forcing the manufacturing industry to drastically alter its current trajectory for future success. The remarkable convergence of digitalization and manufacturing is reshaping industries, ushering in an era known as Industry 5.0. This revolutionary transition has given birth to digital manufacturing and smart factories, heralding a new dawn in the way we produce goods. The amalgamation of artificial intelligence (AI), robotics, the internet of things (IoT), augmented reality (AR), virtual reality (VR), big data analytics, cloud computing, and additive manufacturing stands poised to unlock unprecedented avenues in the realm of production. Practitioners, research...
Encounters across Difference
In Encounters across Difference, Natalia Bloch examines tourism encounters in the informal sector in India and their potential to empower subaltern communities. Drawing from ethnographic evidence in Hampi and Dharamshala, Bloch explores the potential of tourism to promote political engagement, volunteering, sponsorship, local entrepreneurship, and women’s empowerment. Contrary to the frequent criticism of tourism to the Global South as a colonial practice, Bloch argues that workers and small entrepreneurs in displaced communities see tourists as allies in their political struggles and, on a more individual level, as an opportunity to build better lives. For more information, check out A Conversation with Natalia Bloch, author of Encounters across Difference: Tourism and Overcoming Subalternity in India.
Smart and Functional Textiles
Smart and Functional Textiles is an application-oriented book covering a wide range of areas from multifunctional nanofinished textiles, coated and laminated textiles, wearable e-textiles, textile-based sensors and actuators, thermoregulating textiles, to smart medical textiles and stimuli-responsive textiles. It also includes chapters on 3D printed smart textiles, automotive smart textiles, smart textiles in military and defense, as well as functional textiles used in care and diagnosis of Covid-19.
Nutraceuticals in Veterinary Medicine
This unique work compiles the latest knowledge around veterinary nutraceuticals, commonly referred to as dietary supplements, from ingredients to final products in a single source. More than sixty chapters organized in seven sections collate all related aspects of nutraceutical research in animal health and disease, among them many novel topics: common nutraceutical ingredients (Section-I), prebiotics, probiotics, synbiotics, enzymes and antibacterial alternatives (Section-II), applications of nutraceuticals in prevention and treatment of various diseases such as arthritis, periodontitis, diabetes, cognitive dysfunctions, mastitis, wounds, immune disorders, and cancer (Section-III), utilizat...
