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Welcome to Middle Age!
This pathology of midlife has even recently begun to be exported to all territories in the contemporary world system; people around the world are being invited to change the way they think about mature adulthood and to adopt the middle-class American version of middle age.
Encounters with Aging
Margaret Lock explicitly compares Japanese and North American medical and political accounts of female middle age to challenge Western assumptions about menopause. She uses ethnography, interviews, statistics, historical and popular culture materials, and medical publications to produce a richly detailed account of Japanese women's lives. The result offers irrefutable evidence that the experience and meanings—even the endocrinological changes—associated with female midlife are far from universal. Rather, Lock argues, they are the product of an ongoing dialectic between culture and local biologies. Japanese focus on middle-aged women as family members, and particularly as caretakers of el...
Marketing Public Health: Strategies to Promote Social Change
Marketing Public Health: Strategies to Promote Social Change was designed to help public health practitioners understand basic marketing principles and strategically apply these principles in planning, implementing, and evaluating public health initiatives. The first edition has been widely used by public health practitioners at all levels of government and in the private sector as a tool to help run more effective campaigns to change individual behavior, improve social and economic conditions, advance social policies, and compete successfully for public attention and resources. This thorougly revised, second edition includes new case studies, written by respected and well-known guest contributors from the front lines and will help illustrate the principles and strategies in a way that makes it immediately apparent to readers how the material can be used in modern, real-life public health campaigns. Current themes in the social marketing world, such as the concept of branding, have also been incorporated into the book in both its narrative and its case studies and examples.
Annual Report
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Magnetic Appeal
Magnetic Resonance Imaging, not so long ago a diagnostic tool of last resort, has become pervasive in the landscape of consumer medicine; images of the forbidding tubes, with their promises of revelation, surround us in commercials and on billboards. Magnetic Appeal offers an in-depth exploration of the science and culture of MRI, examining its development and emergence as an imaging technology, its popular appeal and acceptance, and its current use in health care. Understood as modern and uncontroversial by health care professionals and in public discourse, the importance of MRI—or its supposed infallibility—has rarely been questioned. In Magnetic Appeal, Kelly A. Joyce shows how MRI te...
Justice, Care, and the Welfare State
Western welfare states are in a period of significant transition. Changes in the nature of work and the family, the growing elderly population, and other developments over the past fifty years have rendered existing welfare policies largely out-of-step with economic and social conditions. While welfare state reform clearly raises important questions about justice and social policy, political philosophers have been slow to address it. Justice, Care, and the Welfare State takes up the important task of developing a theory of justice to guide contemporary welfare state reform. Applying normative political philosophy to public policy issues, it addresses questions such as: What role, if any, sho...
Happy Without the Meal
Perhaps without realizing it, we now find ourselves living in a unique time compared to all of human history. No generation has ever had such an abundance of material goods at their fingertips. Food, transportation, communication, and all kinds of entertainment flood a saturated marketplace, every one promising to make us "happy." Yet in the midst of such plenty many people are experiencing distress and a growing sense of sadness--in spite of all their possessions. Material and technological progress is a great thing, but one that has had the unintended consequence of being confused with human progress. The pursuit of the "goods life" has been confused with seeking a good life. Fortunately, wisdom gleaned from both faith and the social sciences points toward the same true north regarding principles that lead to a life of well-being. Happy Without the Meal is for all who are interesting in understanding the historical, educational, and marketing forces that have lead to the cultural confusion over what makes for a happy life, and for all who want to rediscover the nature of simple ways of living flourishing lives.
Biomedicine Examined
The culture of contemporary medicine is the object of investigation in this book; the meanings and values implicit in biomedical knowledge and practice and the social processes through which they are produced are examined through the use of specific case studies. The essays provide examples of how various facets of 20th century medicine, including edu cation, research, the creation of medical knowledge, the development and application of technology, and day to day medical practice, are per vaded by a value system characteristic of an industrial-capitalistic view of the world in which the idea that science represents an objective and value free body of knowledge is dominant. The authors of th...
