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Environmental Issues and Social Inclusion in a Sustainable Era
The Sustainable Development Goals (SDG) and the Paris Climate Agreement are examples of initiatives where countries show recognition of their interconnected interests and goals. This is particularly evident in the case of global environmental issues because they require global decision-making. The emergence of global environmental issues such as climate change, marine pollution and biodiversity loss has brought new challenges to governance and requires political support and innovation of global public policies. In addition, many social problems arise because of the environmental crisis. Environmental Issues and Social Inclusion in a Sustainable Era discusses environmental and social inclusio...
Optimasi Google Advertising dalam Promosi Bisnis di Era Digital
Buku ini mengulas dampak dan efektivitas Google Advertising, serta bagaimana penggunaan platform ini memengaruhi perilaku konsumen dalam mencari, memilih, dan membeli produk dan layanan. Buku yang dilengkapi dengan studi kasus pada UMKM di Malang Raya ini akan membantu pembaca untuk mendapatkan wawasan yang berharga tentang strategi periklanan yang efisien, penggunaan kata kunci yang relevan, dan cara mengoptimalkan kampanye periklanan secara digital. Buku ini menggambarkan dengan jelas potensi periklanan digital yang luas dan spesifik, serta menjelaskan bagaimana kesuksesan kampanye periklanan online dapat diukur dan dianalisis. Buku ini dapat menjadi panduan praktis bagi pelaku usaha kecil dan menengah dalam memahami manfaat Google Advertising, juga menjadi sumber referensi penting bagi siapa saja yang tertarik memahami periklanan online, khususnya dalam konteks digital marketing.
Social and Political Issues on Sustainable Development in the Post Covid-19 Crisis
As a threat, a pandemic has indirect implications for social, economic and political conditions both at domestic and international levels. Thus, collective and comprehensive efforts are needed in responding to and preventing the expansion of infections caused by the virus, including Covid-19. This international conference provides the discourse on social, economic as well as political issues regarding the condition after the pandemic. Social issues are studied through social welfare, sociology, governance, communication and international relations approaches. Meanwhile, economic problems are discussed through business, economic development and economic management approaches. Under the First International Conference on Humanities and Social Sciences (ICHSOS) 2021, speakers from several countries provided solutions and alternative perspectives in preventing and dealing with problems after the Covid-19 pandemic. This book contains 42 papers presented at the conference.
KOMPILASI KARYA ILMIAH UKM-F DYCRES 2019
Buku yang berjudul “Kompilasi Karya Ilmiah UKM-F Dycres 2019” ini merupakan kumpulan karya tulis ilmiah yang dihasilkan oleh UKM-F Dycres FEBI IAIN Pekalongan selama periode tahun 2019. Buku ini berisikan kumpulan karya tulis tentang optimalisasi sumber daya lokal berdaya saing tinggi menuju Indonesia emas 2045. Buku ini dirancang sedemikian rupa sehingga diharapkan dapat bermanfaat bagi mahasiswa dalam memperluas ilmu pengetahuan serta bermanfaat sebagai bahan referensi dalam penulisan karya tulis ilmiah selanjutnya.
Handbook on Brand and Experience Management
This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding brand management, the researcher's perspective on current tools in practice by brand managers, new research and conceptual frameworks for understanding and managing customer experiences and recent empirical research and scale development in both brand and experience management. the book focuses on practical, managerial, and organizational best practices.
LISS 2014
The proceedings of the 2014 International Conference on Logistics, Informatics and Services Sciences (LISS’2014) gather 259 papers on the latest fundamental advances in the state of the art and practice of logistics, informatics, service operations and service science. The books is divided into four main sections focusing on different aspects: Service Management, Logistics Management, Information Management, and Engineering Management. It also covers ten special sessions: Advanced Management Decision Making Techniques and Application; Freight Transportation and Information Technology; Free Trade Zone (FTZ) and Supply Chain Management; Innovation in Service Science; Comprehensive Service; I...
Managing for Quality and Performance Excellence
Provide a description about the book that does not include any references to package elements. This description will provide a description where the core, text-only product or an eBook is sold. Please remember to fill out the variations section on the PMI with the book only information. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
EBOOK: Services Marketing: Integrating Customer Focus Across the Firm
European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In its third European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive gaps model at the center of this approach. Drawing on the most recent research and using up-to-date and topical examples, the book focuses on the development of customer relationships through quality service, out lining the core concepts and theories in services marketing today. New and updated material in this new edition include: · - New content on the role of digital marketing and social media has been added throughout to reflect the latest developments in this dynamic field · - Increased coverage of Service dominant logic regarding the creation of value and the understanding of customer relationships · - New examples and case studies added from global and innovative companies including AirBnB, IKEA, Disneyland, Scandinavia Airlines, and Skyscanner
