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Traversing the Valley of Death is for managers with responsibility to grow revenue and market share or open new markets and lines of business. The process contained in this book provides a complete system to create new value starting with early needs assessment and continuing through detailed business planning and organizational adoption. This is an advanced book; it assumes managers are well initiated into their markets and company capabilities.
Pollan and Levine provide surprisingly fresh and intriguing methods for achieving success on the job, looking for new employment, choosing among offers, finding that first job, or changing industries.
Each issue includes a classified section on the organization of the Dept.