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Turning Right in the Sixties
Ideologically divided and disorganized in 1960, the conservative wing of the Republican Party appeared to many to be virtually obsolete. However, over the course of that decade, the Right reinvented itself and gained control of the party. In Turning Right in the Sixties, Mary Brennan describes how conservative Americans from a variety of backgrounds, feeling disfranchised and ignored, joined forces to make their voices heard and by 1968 had gained enough power within the party to play the decisive role in determining the presidential nominee. Building on Barry Goldwater's short-lived bid for the presidential nomination in 1960, Republican conservatives forged new coalitions, began to organize at the grassroots level, and gained enough support to guarantee Goldwater the nomination in 1964. Brennan argues that Goldwater's loss to Lyndon Johnson in the general election has obscured the more significant fact that conservatives had wrested control of the Republican Party from the moderates who had dominated it for years. The lessons conservatives learned in that campaign, she says, aided them in 1968 and laid the groundwork for Ronald Reagan's presidential victory in 1980.
Political Campaign Communication
Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as well as the early stages of 2008. A new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favorite and is thoroughly researched, insightful, and is a reader-friendly text.
Empire of Direct Mail
The rapid growth of the conservative movement has long fascinated historians, many of whom have focused on the grassroots efforts in the Sunbelt. Empire of Direct Mail examines how conservative operatives got their message out to their supporters through computerized direct mail, a significant but understudied communications technology. The story centers on Richard Viguerie, a pioneer of political direct mail who was known as the “Funding Father” of the conservative movement. His consulting firm established a database of conservative prospects and mailed millions of unsolicited letters. By the 1970s, Viguerie emerged as the central fundraiser in conservative politics, financing right-win...
The Other Side of the Sixties
Contains primary source documents.
Cowboy Conservatism
During the 1960s and 1970s, Texas was rocked by a series of political transitions. Despite its century-long heritage of solidly Democratic politics, the state became a Republican stronghold virtually overnight, and by 1980 it was known as “Reagan Country.” Ultimately, Republicans dominated the Texas political landscape, holding all twenty-seven of its elected offices and carrying former governor George W. Bush to his second term as president with more than 61 percent of the Texas vote. Sean P. Cunningham examines the remarkable history of Republican Texas in Cowboy Conservatism: Texas and the Rise of the Modern Right. Utilizing extensive research drawn from the archives of four president...
Sunbelt Capitalism
Few Sunbelt cities burned brighter or contributed more to the conservative movement than Phoenix. In 1910, eleven thousand people called Phoenix home; now, over four million reside in this metropolitan region. In Sunbelt Capitalism, Elizabeth Tandy Shermer tells the story of the city's expansion and its impact on the nation. The dramatic growth of Phoenix speaks not only to the character and history of the Sunbelt but also to the evolution in American capitalism that sustained it. In the 1930s, Barry Goldwater and other members of the Phoenix Chamber of Commerce feared the influence of New Deal planners, small businessmen, and Arizona trade unionists. While Phoenix's business elite detested ...
Nixon Rebuilds
Richard Nixon's election to the presidency in 1968 was an improbable vindication for a man branded as a loser after unsuccessful presidential and gubernatorial campaigns. Yet during the 1966 mid-term elections, he emerged as the critical figure who united the fractured Republican Party after the disastrous 1964 presidential election. Along the way, he sensed how large swaths of the American public were moving against the Democrats, and how a candidate could take advantage of this. Filling an important gap in the Nixon literature, this book explores his dynamic reinvention during the dark days of the mid-sixties--a period that mirrored his 1946-1952 rise from obscure congressman to Eisenhower's vice-president. Beginning with his 1962 press conference after losing the California governor's election and ending with his 1968 presidential victory, a far more human Nixon is revealed, unlike the familiar caricature of the shady politician and orchestrator of Watergate who would do anything to win.
What's Good for Business
This volume showcases the most exciting new voices in the fields of business and political history. While the media frequently warns of the newfound power of business in the world of politics, the authors in this book demonstrate that business has mobilized to shape public policy and government institutions, as well as electoral outcomes, for decades. Rather than assuming that business influence is inevitable, the chapters explore the complex evolution of this relationship in a wide range of different arenas--from attempts to create a corporate-friendly tax policy and regulations that would work in the interests of particular industries, to local boosterism as a weapon against New Deal liber...
LIFE
LIFE Magazine is the treasured photographic magazine that chronicled the 20th Century. It now lives on at LIFE.com, the largest, most amazing collection of professional photography on the internet. Users can browse, search and view photos of today’s people and events. They have free access to share, print and post images for personal use.
