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Complete Guide to Internet Publicity
Strategies for grabbing-and holding-an audience's attention online The definitive resource for PR and marketing professionals, this sequel to Steve O'Keefe's best-selling classic Publicity on the Internet (0-471-16175-6) provides detailed, how-to instructions on planning, designing, implementing, troubleshooting, and measuring the results of online campaigns. Throughout the book, the author enlivens his coverage with inspiring and instructive vignettes and case studies of successful campaigns. Steve O'Keefe covers everything the reader will need to get up to speed on search engine optimization, newsletters, news rooms, e-mail marketing, e-mail merge software, syndication and affiliate programs, and building in-house publicity operations. Companion Web site features customizable Word and HTML templates, weekly live discussions groups, and valuable resource listings.
The Best Australian Humorous Writing
In The Best Australian Humorous Writing, Andrew O’Keefe and Steve Vizard corral our funniest minds and canniest observers into one entertaining anthology. The writers bring a unique antipodean mirth to everything that has touched our lives in recent times-from Sir Ian McKellen disrobing on stage to busting up the Logies, from the privatisation of Telstra to the curves of Nigella Lawson, from the perils of entertaining children to the perennial outrage that modern telecommunications offers. Among the contributors: Phillip Adams * David Astle * Graeme Blundell * The Chaser Kaz Cooke * Ian Cuthbertson * Mark Dapin * Catherine Deveny Frank Devine *Alexander Downer * Dame Edna Everage * Charles Firth Germaine Greer * Gideon Haigh * Marieke Hardy * Wendy Harmer Clive James * Danny Katz * Malcolm Knox * John Lethlean * Mungo MacCallum * Shane Maloney * Shaun Micallef * Paul Mitchell * Les Murray * Guy Rundle * Roy Slaven * Tony Wilson * Julia Zemiro
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Don't Sell Me, Tell Me
#1 Bestseller - Readers Favorite Award Winner! Want to stand out from a sea of competitors and not sound like everyone else? Tired of being the best kept secret in your market? Business owners: use these storytelling techniques to build a consistent, unique, authentic brand and keep your most profitable audience eager and ready to hear from you.
Management of the Cricketing Ecosystem
This book is a culmination of sustained research work on the evaluation of cricket and its management to imbibe a balance between its various formats by using data and analytics. The book has identified three primary stakeholders—administrators, players and spectators—each having their own ambitions. In order for convergence of these ambitions, it has prescribed the networked governance in place of hierarchic governance for the International Cricket Council (ICC), the cricket’s apex body. This book aims at creating a balance between formats that each country should play. There is as much dearth of academic research on this topic, as there is abundance of individual viewpoints from professionals related to the game. Hence at the outset, the book has created a action points and has underlined the lack of convergence with present way of governance. This book has created a meta-metric framework for formative assessment of influence across cricket formats. In order to assess the influence of T20 on test matches and on India’s performance, a comparison between pre-IPL period (1998–2007) and post-IPL period (2008–2017) by using this framework has been done.
The Rise of the Naked Economy
What happens when work is no longer a place but a state of mind: when the trappings that have defined the economy as we knew it are stripped away and we start from the bare essence of what it means to make a living? From corner coffee shops to Fortune 500 companies, workers from all different backgrounds are creating a new reality and prosperity. The Rise of the Naked Economy shows readers how to achieve both personal and professional success in an economy that does not guarantee lifetime employment. Pioneers Coonerty and Neuner report from the front lines on the future of work. From the recently graduated to the recently laid off, this book covers how the rise in non-traditional employment calls for a new infrastructure, strategy, and attitude for workers, companies, and communities alike. Through interviews with the people, companies, and policymakers who are leading the change and already profiting from it, The Rise of the Naked Economy provides an optimistic, humorous, and inspirational vision for readers who want reclaim their lives and livelihoods.
Publishing for Profit
Publishing is a rapidly changing business, and this comprehensive reference is right in step--covering operations, finances, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams such as online marketing and sales and e-book publishing, and provides new information on using financial information to make key management decisions. More than two dozen highly practical forms and sample contracts for immediate use are also included.
Set the Page on Fire
Discover the Tricks and Tools of the Pros Successful writers write, rather than just think about writing, talk about writing, or plan what they'll write when they get a cabin in the woods. Yet even accomplished writers sometimes get "blocked," losing access to their in-the-zone writing mind. Steve O'Keefe offers proven techniques and practices for jump-starting stalled ideas, honed during his many years of working in virtually every aspect of publishing. His innovative, often unconventional exercises will get you writing and accessing your own unique voice — a voice the world wants to read! Containing a career's worth of writing and publishing savvy, as well as the advice of expert authors gleaned from hundreds of interviews, Set the Page on Fire is the kind of nuts-and-bolts coaching and encouragement invaluable to novice and veteran writers alike.
