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Buying and Believing
Advertising is a central part of the global system of commerce and culture. Every day it exposes consumers around the world to practices associated with the West, urban life, prosperity, and modernity. One consequence of this exposure is that it frees people's imaginations from time and place, and imposes a new and foreign reality. In this book Steven Kemper looks at a parallel trend, arguing that advertising firms in Nairobi, Caracas, and Colombo also domesticate the imagination, insinuating images into people's minds of the traditional as well as the modern, the local as much as the global. Drawing upon fieldwork conducted over thirty years, Kemper examines the Sri Lankan advertising industry to show how executives draw on their skills as folk ethnographers to "Sri Lankanize" commodities and practices to make them locally desirable, essentially producing new forms of Sri Lankan culture. Addressing many of the most pressing agendas of contemporary anthropology, Buying and Becoming breaks new ground in studies of culture and globalization.
Buddhist Fundamentalism and Minority Identities in Sri Lanka
Buddhist Fundamentalism and Minority Identities in Sri Lanka explores Sinhala-Buddhist fundamentalist ideology and its power to shape the identities of Sri Lanka's ethnic and religious minorities. Sinhala-Buddhist fundamentalists in contemporary Sri Lanka share an ideology that asserts a vital link between the island of Sri Lanka and the Sinhala people, especially in their role as curators of Buddhism, and often at the exclusion of the minorities. Minority responses to Sinhala-Buddhist fundamentalism are manifold, ranging from assimilation to the formation of rival fundamentalisms. The authors provide views of history markedly different from most scholarly reflections on Sri Lanka; thus, the history of shifting perceptions of Sinhala-Buddhist fundamentalism offered here constitutes an important contribution to the subaltern history of Sri Lanka. By treating both the development of Sinhala-Buddhist fundamentalism in the late nineteenth century and its hegemony in the late twentieth, this study links the present to the past.
Rescued from the Nation
Dharmapala is a galvanizing figure in Sri Lanka's recent history, widely regarded as the nationalist hero who saved the Sinhala people from cultural collapse and whose 'protestant' reformation of Buddhism drove monks toward increased political involvement and ethnic confrontation. Yet he spent the vast majority of his life abroad, dealing with other concerns. Steven Kemper re-evaluates this important figure in the light of an unprecedented number of his writings that paint a picture not of a nationalist zealot but of a spiritual seeker earnest in his pursuit of salvation.
The Politics and Poetics of Authenticity
What is the role of cultural authenticity in the making of nations? Much scholarly and popular commentary on nationalism dismisses authenticity as a romantic fantasy or, worse, a deliberately constructed mythology used for political manipulation. The Politics and Poetics of Authenticity places authenticity at the heart of Sinhala nationalism in late nineteenth and twentieth-century Sri Lanka. It argues that the passion for the ‘real’ or the ‘authentic’ has played a significant role in shaping nationalist thinking and argues for an empathetic yet critical engagement with the idea of authenticity. Through a series of fine-grained and historically grounded analyses of the writings of in...
Sacred Modernity
This book explores the relationships between nature and environment and the contested politics of nationhood in contemporary Sri Lanka.
The King of Drinks
Imported schnapps gin has a remarkable history in West Africa. Gin was imported in great quantities between 1880 and World War I, when its consumption showed access to the modern, international world. Subsequently schnapps was transformed into a good that signified traditional, local culture. Today, imported schnapps has high status because of its importance for African ritual and as symbol of the status of chiefs and elders, but actual consumption is limited. This book explores this unexpected trajectory of commoditisation to investigate how imported goods acquire specific local meanings. This analysis of consumption and marketing of gin contributes to our understanding of patterns of consumption, rejection and appropriation within processes of identity formation, elite formation, and the redefinition of community in colonial and postcolonial West Africa.
Materializing the Nation
"Foster shows us how seemingly banal activities like making a phone call, chewing betel nut, watching a Coke commercial may give important insights into the ways in which the nation is constructed, materialized or contested."—Orvar Löfgren, author of On Holiday: A History of Vacationing Why, in the current era of globalization, does nationality remain an important dimension of personal and collective identities? In Materializing the Nation, Robert J. Foster argues that the contested process of nation making in Papua New Guinea unfolds not only through organized politics but also through mundane engagements with commodities and mass media. He offers a thoughtful critique of recent approaches to nationalism and consumption and an ethnographic perspective on constructs of the nation found in official policy documents, letters to the editor, school textbooks, song lyrics, advertisements, and other materials. This volume will appeal to readers interested in the links among nationalism, consumption, and media, in Melanesia and elsewhere.
Destruction and Conservation of Cultural Property
In 1991 the mosque at Ayodhya in India was demolished by Hindu fundamentalists who claim that it stood on the birthplace of a legendary Hindu hero. During recent conflicts in former Yugoslavia, ethnic groups destroyed mosques and churches to eliminate evidence of long-term settlement by other communities. Over successive centuries, however, a single building in Cordoba functioned as a mosque, a church and a synagogue. The Roman Emperor Diocletian's Palace in Split is occupied today by shops and residential apartments. What circumstances have lead to the survival and reinterpretation of some monuments, but the destruction of others? This work asks whether the idea of world heritage is an esse...
Nirvana for Sale?
Explores the relationship between material prosperity and spirituality in contemporary Thai Buddhism.
The Postsecular Imagination
The Postsecular Imagination presents a rich, interdisciplinary study of postsecularism as an affirmational political possibility emerging through the potentials and limits of both secular and religious thought. While secularism and religion can foster inspiration and creativity, they also can be linked with violence, civil war, partition, majoritarianism, and communalism, especially within the framework of the nation-state. Through close readings of novels that engage with animism, Buddhism, Christianity, Hinduism, Islam, and Sikhism, Manav Ratti examines how questions of ethics and the need for faith, awe, wonder, and enchantment can find expression and significance in the wake of such cris...
