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Marketing Planning & Strategy
Uses a variety of analytical frameworks to demonstrate how companies formulate and implement strategy. Explores marketing strategy from the viewpoint of the business unit, and clearly distinguishes marketing strategy from marketing management. Includes 29 real-life cases with questions, plus chapter summaries and discussion questions. This sixth edition adds material on the global market, emphasizes the role of the Internet, and brings an international focus. Eighteen cases are new.
Jainism at a Glance
The book traces the antiquity of Jainism, delineates its basic principles, and explains its significant aspects such as the nature of the soul, doctrine of Karma, the concept of god, and the salvation path. The book is driected at a younger generation of Jains born and raised outside India, and highlights the Jain way of living happily. It examines Jainism in the broader context of Indian history and culture.
Marketing Planning and Strategy
Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.
Marketing Planning & Strategy
This casebook is a collection of the cases from Jain's Marketing Planning and Strategy, 6e. It includes 29 cases that have been used at such schools as Harvard Business School, Stanford University, E.M. Lyon, IESE, and the University of Connecticut. The cases involve companies that the reader will be familiar with-Anheuser-Busch, Carvel, Dell Computers, FedEx/UPS, Gillette, KFC, Lever Brothers', L'Oreal, Kmart/Wal-Mart, Procter & Gamble, Kodak/Fuji, Polaroid, Playboy, Coca-Cola, and Sony. Cases to illustrate each aspect of marketing strategy are included.
Open-Channel Flow
In diesem Band geht es um Strömungen, deren Oberfläche gegenüber der Atmosphäre offenliegt - etwa in Kanälen, Flüssen, Kanalisationsrohren und manchen Abwasserleitungen. Bau- und Umweltingenieuren wird erläutert, wie sich das Wasser in diesen Situationen verhält; alle Gleichungen werden sowohl in algebraischer als auch in Differentialform gelöst. Eine wertvolle Hilfe bei der Konstruktion von Kanalsystemen! (11/00)
International Marketing Management
International Marketing, 6e is a comprehensive, up-to-date introduction to international marketing designed for use in undergraduate or graduate courses. Jain accurately portrays today's field with clarity and complete coverage to provide students with a managerial perspective, based on economic theory and practice. This text is noted for its excellent readability, documentation, and good use of charts, graphs, cases, and examples that hold the student's interest. Additionally, this text thoroughly examines important topics of international marketing and how they relate to world wide business: environment, tactical and strategic issues, planning and control. This unique approach goes beyond a purely developed world perspective with illustrations and examples relating to Third World countries as well.
Marketing Planning and Strategy Case Book
This casebook is a collection of the cases from Jain's Marketing Planning and Strategy, 6e. It includes 29 cases that have been used at such schools as Harvard Business School, Stanford University, E.M. Lyon, IESE, and the University of Connecticut. The cases involve companies that the reader will be familiar with-Anheuser-Busch, Carvel, Dell Computers, FedEx/UPS, Gillette, KFC, Lever Brothers', L'Oreal, Kmart/Wal-Mart, Procter & Gamble, Kodak/Fuji, Polaroid, Playboy, Coca-Cola, and Sony. Cases to illustrate each aspect of marketing strategy are included.
Toward a Global Business Confederation
In the era of globalization, the role of multinational corporations (MNCs) is increasing in importance while the influence of nation-states is in a corresponding decline. Jain contends that this trend will benefit the cause of worldwide economic prosperity, which MNCs alone are positioned to deliver. The increasing availability of global capital, coupled with advances in computing and communications technology, has accelerated the process of doing business anywhere and everywhere. At the same time, barriers to foreign entities wishing to conduct business in Russia, China, India, Brazil, and Indonesia are falling away. As the process of globalization marches on, what can be done to ensure that material prosperity is the result? A Global Business Confederation, Jain argues, should be established to design rules that apply worldwide and that encourage MNCs to generate global economic prosperity in a manner responsive to cultural, social, and humanitarian concerns.
