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Managing and Strategising Global Business in Crisis
Global business has been affected by several unprecedented and significant problems and threats in the recent past. This book offers comprehensive strategies for managing crises and disruptions to reinvigorate productivity and performance. It discusses themes and issues like crisis management; consumer behaviour during crisis; emerging business models and trends in global business; and risks, impacts and mitigation strategies. The book provides an overview of business processes highlighting the unique challenges that the COVID-19 pandemic and other recent developments have wrought on businesses including disruptions in supply chains, health and safety risks for employees and economic and log...
It Ain't College, It's War!
What happens when an engineering college fresher: • confronts his violent seniors on the first day of ragging? • tries to woo a beautiful senior who has a nasty boyfriend? • is heart-broken when his past causes his break-up with the girl he loves? • goes boozing for the first time? • is involved in a bloody inter-hostel rivalry with dire consequences? In his debut novel, It Ain’t College, It’s War! (Book 1 of the It Ain’t trilogy), Subhodeep Mukherjee tells the story of Rahul Arora, an outspoken Delhi boy with a devil-may-care attitude that always gets him in trouble. Amidst the politically charged atmosphere of his college and his many adventures, Rahul seeks true love, friendship and a job. Will he manage to find balance in his life? Will he make peace with his teachers, classmates, seniors and father and find what he is looking for or will his attitude get the better of him? Loosely based on true events and also touching on various social issues, this book explores the meaning of love, friendship and career as seen through the eyes of the narrator and protagonist, Rahul Arora.
Proceedings of International Joint Conference on Advances in Computational Intelligence
This book gathers outstanding research papers presented at the 6th International Joint Conference on Advances in Computational Intelligence (IJCACI 2022), held in hybrid mode during October 15 – 16, 2022. IJCACI 2022 is jointly organized by Jahangirnagar University (JU), Bangladesh and South Asian University (SAU), India. The book presents the novel contributions in areas of computational intelligence and it serves as a reference material for advance research. The topics covered are collective intelligence, soft computing, optimization, cloud computing, machine learning, intelligent software, robotics, data science, data security, big data analytics, and signal and natural language processing.
Impact of Artificial Intelligence on Society
The book presents a comprehensive and interdisciplinary exploration of the impact of AI on various sectors of society to foster a greater understanding of the opportunities and challenges presented by this transformative technology. It explores the impact AI has had on varied sectors of society, including healthcare, education, the workplace, and the economy. It provides a holistic view of this fast-growing technology by critical study of the possible benefits and drawbacks linked with the application of AI in many industries. The book also examines the ethical, social, and economic implications of AI and the potential risks and challenges associated with its use. Focuses on the future influ...
ICT as a Driver of Women’s Social and Economic Empowerment
The role of information and communication technologies as a tool for development has attracted the sustained attention of various agencies worldwide. If the gender dimensions of information and communication technologies—in terms of access and use, capacity-building opportunities, employment, and potential for empowerment—are explicitly identified and addressed, information and communication technologies can be a powerful catalyst for the political and social empowerment of women and the promotion of gender equality. ICT as a Driver of Women’s Social and Economic Empowerment contributes to the growing body of literature and present state of knowledge by offering evidence on how new information and communication technologies impact women’s economic and social empowerment and overall welfare creation leading to inclusive growth. Covering key topics such as economics, entrepreneurship, digital technologies, and inclusion, this premier reference source is ideal for industry professionals, policymakers, administrators, business owners, managers, researchers, academicians, scholars, practitioners, instructors, and students.
Internet of Things (IoT): Key Digital Trends Shaping the Future
The book is a collection of high-quality research papers presented at 7th International Conference on Internet of Things and Connected Technologies (ICIoTCT 2022), held at Indian Institute of Technology (IIT) Patna, Bihar, India during 29–30 September 2022. This book presents recent advances on IoT and connected technologies. This book is designed for marketing managers, business professionals, researchers, academicians, and graduate-level students seeking to learn how IoT and connecting technologies increase the amount of data gained through devices, enhance customer experience, and widen the scope of IoT analytics in enhancing customer marketing outcomes.
Blockchain Applications in Healthcare
Blockchain is new-age technology used to track every transaction using cryptocurrency across servers linked in a peer-to-peer network, enabling transactions to be secure, transparent and reliable. Retaining an efficient, secure and patient-centric healthcare industry has never been so important, especially due to the damaging effects of the Covid-19 pandemic. The applicability of Blockchain in the healthcare domain can be seen as a remarkable opportunity for researchers and scientists to solve real-world problems. This book focuses on the fundamentals of Blockchain technology along with the methods of its integration with the healthcare industry. It also provides an enhanced understanding of Blockchain technology, AI and IoT across the various application areas of the healthcare industry. Furthermore, throughout the book, areas of relevant applications, such as patient data privacy protection, pharmaceutical supply chains and genomics are discussed.
Integrating Blockchain Technology Into the Circular Economy
In recent decades, the industrial revolution has increased economic growth despite its immersion in global environmental issues such as climate change. Researchers emphasize the adoption of circular economy practices in global supply chains and businesses for better socio-environmental sustainability without compromising economic growth. Integrating blockchain technology into business practices could promote the circular economy as well as global environmental sustainability. Integrating Blockchain Technology Into the Circular Economy discusses the technological advancements in circular economy practices, which provide better results for both economic growth and environmental sustainability. It provides relevant theoretical frameworks and the latest empirical research findings in the applications of blockchain technology. Covering topics such as big data analytics, financial market infrastructure, and sustainable performance, this book is an essential resource for managers, operations managers, executives, manufacturers, environmentalists, researchers, industry practitioners, students and educators of higher education, and academicians.
Advances in Computing and Data Sciences
This book constitutes the refereed proceedings of the 7th International Conference on Advances in Computing and Data Sciences, ICACDS 2023, held in Kolkata, India, during April 27–28, 2023. The 47 full papers included in this book were carefully reviewed and selected from 22 submissions. The papers focus on advances of next generation computing technologies in the areas of advanced computing and data sciences.
Big Data
Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value. This is the power of big data for digital marketing. Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, mobile marketing, search engine optimization and customer relationship management. As the marketing world moves into a data-focused future, the success of marketing efforts will be wholly based on attention to detail in data analysis and effectively acting on insights in order to implement changes that will deliver improved results. This book will help professionals succeed in their digital marketing efforts as well as provide food for thought for students and researchers in the fields of digital marketing, customer behavior and big data analytics.
