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Contemporary Digital Transformation and Organizational Effectiveness in Business 4.0
Making businesses sustainable is an ever-present challenge faced by entrepreneurs, both established and new. This new book takes an insightful look at the changes occurring in the digital arena for enhancing organizational effectiveness in business today. This volume discusses AI and machine learning in business, sustainable development goals for organizational effectiveness, sociointercultural sustainable natural resources management, entrepreneurial marketing practices,specialized technical education, Bitcoin and cryptocurrencies, digital financial services, and more.
Sustainability in Marketing Practice
Consumers prefer businesses that support sustainability. This volume delves into the nuts-and-bolts of sustainable marketing and the promotion of environmentally and socially responsible products, practices, and brand values, taking a deep dive into how to integrate sustainability into a marketing strategy and how to develop, broaden, and maintain a sustainable marketing strategy that appeals to the values of the general public. The book contains three parts with the first section detailing sustainable consumer culture, examining consumer personality traits and purchasing behavior and how to influence those purchasing decisions and gain brand loyalty. The volume also reviews sustainable business strategy practices through various studies from the banking, fashion, hospitality and tourism, and other industries. The use of artificial intelligence and machine learning in sustainable marketing is also touched upon. The final part focuses on green marketing and details the new consumption patterns prevalent in the market today.
Indian Business @75: Research on Trends and Prospects
The management profession is changing at a fast pace. Technology has enabled today’s managers to reach out to customers through various channels – both organized and unorganized. Social media and other virtual platforms are being used intensively to understand customers and explore new horizons. Information and data have enabled growth for both new and established companies. Technology has democratised innovation, branding and distribution channels. On the flip side, focus on growth has led businesses to excessively utilise resources. Climate change is becoming a serious issue in today’s world. Companies are now adopting green practices in all areas of business practice, from product d...
DIGITAL TRANSFORMATION IN EMERGING BUSINESS ENVIRONMENT
The National Level Peer Reviewed Edited Book titled ‘Digital Transformation in Emerging Business Environment’ is a wonderful treatise which concentrates on the efficiency of improved infrastructure and its impact on the socio-economic growth and addresses diverse theme of great importance and relevance to the business, economy and society. This book contains research papers and scholarly articles of the eminent academicians, scholars and researchers in the diverse fields of Business, Finance, Marketing, Management etc. in a highly organised and lucid manner.
Human Resource Management in a Post-Epidemic Global Environment
This unique volume explores the various aspects of human resources management and challenges that leaders, managers, and employees are facing in dealing with the new normal that is the result of changing workplace conditions and priorities due to the COVID-19 pandemic. With the outbreak of the pandemic and the resulting nationwide lockdowns, business across the globe came to an unexpected halt. This volume looks at the paradigm shift in the workplace ecosystem and how the world has changed in a big way. It discusses HR’s role in organizational growth strategies, employee well-being, and employee mental health during the economic downturn and offers coping strategies that aim to empower hum...
Transfer, Diffusion and Adoption of Next-Generation Digital Technologies
This book constitutes the refereed proceedings of the IFIP WG 8.6 International Working Conference on Transfer and Diffusion of IT, TDIT 2023, which took place in Nagpur, India, in December 2023. The 87 full papers and 23 short papers presented in these proceedings were carefully reviewed and selected from 209 submissions. The papers are organized in the following topical sections: Volume I: Digital technologies (artificial intelligence) adoption; digital platforms and applications; digital technologies in e-governance; metaverse and marketing. Volume II: Emerging technologies adoption; general IT adoption; healthcare IT adoption. Volume III: Industry 4.0; transfer, diffusion and adoption of next-generation digital technologies; diffusion and adoption of information technology.
Resilient and Sustainable Destinations After Disaster
Resilient and Sustainable Destinations After Disaster presents a multitude of perspectives into the predicaments faced by global destinations during and various crises, examining emerging trends and proposing renewed management solutions and strategies for destinations to rebuild their businesses.
Circular Economy and Engineering
This book provides support to academics and researchers, as well as those operating in the management and engineering fields that need to deal with policies and strategies that allow to move towards a more sustainable paradigm, a greener economy that guarantees economic development and the improvement of living and working conditions. Drawing on the latest developments, ideas, research and best practice, this book examines the new advances in the subjects of circular economy.
Digital Innovation for Pandemics
A pandemic does not only bring health concerns for society but also significantly affects individuals and government and business operations. Recently, COVID-19 has substantially hampered conventional businesses and organizations worldwide. Digital technology can help achieve business continuity and overcome challenges caused by pandemic situations. Digital innovation is the application of digital technology to existing business problems. Ideas such as digital transformation and digitization are closely related to digital innovation. In this pandemic period, many businesses recognize that they need to transform, innovate, and adopt new technologies to stay competitive. However, digital trans...
New Business Models in the Course of Global Crises in South Asia
To survive and sustain businesses during such times of crisis becomes difficult for managers and entrepreneurs. This in turn amplifies the importance of designing new flexible and adaptive business models. This book addresses different business situations that occur during national and global crises, such as the COVID-19 pandemic. Specifically, it proposes new and inspiring business models for various industries such as service and retail industry using different statistical software like SPSS and AMOS. It discusses the various changing elements of businesses such as the application of artificial intelligence (AI) and machine learning and how to cope with these unexpected business elements to maintain sustainable development.
