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Sales Management
Sales Management offers a global perspective on the opportunities and issues facing today's sales managers. Current textbooks have failed to move beyond the US context; Sales Management provides unique access to European and international experts, with globally relevant case studies.
Concerned Markets
øWhen political, social, technological and economic interests, values, and perspectives interact, market order and performance become contentious issues of debate. Such Šhot� situations are becoming increasingly common and make for rich sites of resear
Healthcare Activism
Healthcare has undergone major changes in personalization, marketization, and digitalization in recent decades. Through conceptual and empirical studies from a variety of healthcare contexts, this book explores the role of activists and civil society in defining and defending the collective good in healthcare and its changing landscape.
Energy Transitions
This book elucidates what it means to transition to alternative sources of energy and discusses the potential for this energy transition to be a more democratic process. The book dynamically describes a recent sociotechnical study of a number of energy transitions occurring in several countries - France, Germany and Tunisia, and involving different energy technologies - including solar, on/off-shore wind, smart grids, biomass, low-energy buildings, and carbon capture and storage. Drawing on a pragmatist tradition of social inquiry, the authors examine the consequences of energy transition processes for the actors and entities that are affected by them, as well as the spaces for political participation they offer. This critical inquiry is organised according to foundational categories that have defined the energy transition - ‘renewable’ energy resources, markets, economic instruments, technological demonstration, spatiality (‘scale’) and temporality (‘horizon(s)’). Using a set of select case studies, this book systematically investigates the role these categories play in the current developments in energy transitions.
Creating Marketing Magic and Innovative Future Marketing Trends
This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. Several macro-level factors continue to play influential roles in changing consumer lifestyles and business practices. Key factors among these include the increasing use of technology and automation, while juxtaposed by nostalgia and “back to the roots” marketing trends. At the same time, though, as marketing scholars, we are able to access emerging technology with g...
Algorithms of Anxiety
Machine learning algorithms are widely presumed to herald a world in which the crippling burdens of anxiety can be left behind. The digital revolution promises a brave new world where individuals, communities and organizations can at last take control of the future – anticipating, designing and commanding the future, possibly even with mathematical exactitude. Yet, paradoxically, algorithms have unleashed widespread fears and forebodings about the impact of digital technologies. Whether it’s worries about unemployment, distress about social media’s harmful effects on teenagers, or the fear of intrusive digital surveillance, we live in an age of turbo-charged anxiety where the prophecie...
Paranoid Finance
There is a link between finance and paranoia, and that link may well be inescapable. At the core of financial imagination lies a notion of value – of ‘value creation’ – that is loaded with trouble. This is the trouble of a fragile metaphor: a metaphor of fecund money and future return, of true value and false value, of true value that should be protected from the perils of dilapidation, expropriation and speculation, but whose substance is in fact nowhere to be found. Contemporary conspiratorial, millennialist discourse on money, banking and wealth does not embody a delirious misrepresentation of the logic of finance: rather, it exacerbates the paranoid potentials inherent in mainstr...
Digital Roots
As media environments and communication practices evolve over time, so do theoretical concepts. This book analyzes some of the most well-known and fiercely discussed concepts of the digital age from a historical perspective, showing how many of them have pre-digital roots and how they have changed and still are constantly changing in the digital era. Written by leading authors in media and communication studies, the chapters historicize 16 concepts that have become central in the digital media literature, focusing on three main areas. The first part, Technologies and Connections, historicises concepts like network, media convergence, multimedia, interactivity and artificial intelligence. The...
The Routledge International Handbook of Valuation and Society
The Routledge International Handbook of Valuation and Society builds on the growing research interest in practices of valuation throughout contemporary society, providing an up-to-date overview of the different facets of research in the sociology of valuation. The handbook is divided into five major sections with attention to the treatment of valuation in major areas of sociological theory, as well as its key concepts, discourses, and approaches: Part I: Theoretical perspectives Part II: Central valuation practices in societal spheres Part III: Cross-cutting valuation practices Part IV: Valuation and societal change Part V: Reflections Together, the chapters in this book characterize distinc...
Reconnecting Marketing to Markets
The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the kinds of entities and phenomena that populate markets. This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.
