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Using Digital Analytics for Smart Assessment
Focusing on digital analytics principles and concepts, this book walks you through the many tools available, including step-by-step examples for typical library needs.
Using Digital Analytics for Smart Assessment
Tracking the library user's journey is no simple task in the digital world; users can often navigate through a series of different websites, including library websites, discovery tools, link resolvers, and more just to view a single journal article. Your library collects massive amounts of data related to this journey—probably more than you realize, and almost certainly more than you analyze. Too often library analytic programs simplify data into basic units of measurements that miss useful insights. Here, data expert Farney shows you how to maximize your efforts: you’ll learn how to improve your data collection, clean your data, and combine different data sources. Teaching you how to id...
Web Analytics Strategies for Information Professionals
Investing time in customizing your settings in Google Analytics helps you get the most out of the detailed data it offers, particularly if your library’s web presence spans multiple platforms.
Maximizing Google Analytics
Are you getting your money’s worth out of Google Analytics? Investing time in customizing your settings in Google Analytics helps you get the most out of the detailed data it offers, particularly if your library’s web presence spans multiple platforms. In this issue of Library Technology Reports, experienced trainers Farney and McHale point you to the high-payoff priorities, with specific advice on such topics as How to implement Google Analytics in common content management systems, OPACs, discovery layers, and institutional repositories Cross-domain tracking, including guidance on when and how to combine or separate data across multiple domains or subdomains Identifying your website’s purpose and using Goal Reports to measure results Using filters to exclude activity by library staff from your data Using event tracking to get data on use of PDFs, video player widgets, and other non-HTML objects Sample easy-to-implement HTML code is included in this issue, making it even more valuable.
Google Analytics and Google Tag Manager
Libraries are actively using Google Analytics to monitor the usage of their various websites and online tools. This report recommends several Google Analytics features, including the useful Google Tag Manager that all libraries should be using. It also tackles the challenge of enhancing Google Analytics' tracking ability for a variety of library-specific online tools including link resolvers, online catalogs and discovery services, SpringShare's LibGuides, digital repositories and social media websites. These best practices will optimize your Google Analytics to provide you with better data for improved website assessment.
Discipline and Indulgence
The early Cold War (1947–1964) was a time of optimism in America. Flushed with confidence by the Second World War, many heralded the American Century and saw postwar affluence as proof that capitalism would solve want and poverty. Yet this period also filled people with anxiety. Beyond the specter of nuclear annihilation, the consumerism and affluence of capitalism’s success were seen as turning the sons of pioneers into couch potatoes. In Discipline and Indulgence, Jeffrey Montez de Oca demonstrates how popular culture, especially college football, addressed capitalism’s contradictions by integrating men into the economy of the Cold War as workers, warriors, and consumers. In the dawn...
Using LibGuides to Enhance Library Services
The easy-to-use tools in Springshare’s LibGuides help you organize webpages, improve students’ research experience and learning, and offer an online community of librarians sharing their work and ideas. Editors Dobbs, Sittler, and Cook have recruited expert contributors to address specific applications, creating a one-stop reference. Readers will be able to create subject guides that achieve the full potential of LibGuides with advice on such topics as Learning from the best—a showcase of 28 LibGuides with exceptional design and pedagogy Collaborating with faculty to embed LibGuides in course management systems Creating a customized look to your LibGuides with design flair and enhanced functionality Getting ready for smart-phone users with a plan for the mobile web Setting up Google Analytics on a LibGuide site Teaching with LibGuides
Marketing and Social Media
Marketing and Social Media: A Guide for Libraries, Archives, and Museums, Second Edition is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book serves as both an introductory textbook and as a guide for working professionals interested in developing well-planned evidence-based marketing campaigns. Chapters cover coordinating efforts with the organization’s mission, goals, and objectives, how to do a SWOT analysis and environmental scanning, the use of existing data as well as issues in collecting additional data, how to identify and involve stakeholders, a 4-step marketing model, considerations of price, placement, product, ...
Resource Sharing in Libraries
Supplementing your local collection through resource sharing is a smart way to ensure your library has the resources to satisfy the needs of your users. Marshall Breeding’s new Library Technology Report explores technologies and strategies for sharing resources, helping you streamline workflows and improve resource-sharing services by covering key strategies like interlibrary loan, consortial borrowing, document delivery, and shared collections. You’ll also learn about such trends and services as: OCLC WorldCat Resource Sharing, and other systems that facilitate cooperative, reciprocal lending System-to-system communications that allow integrated systems to interact with resource-sharing environments Technical components that reliably automate patron requests, routing to suppliers with tools for tracking, reporting, and staff intervention as needed Specialized applications that simplify document delivery, such as Ariel, Odyssey, or OCLC’s Article Exchange How the NISO Circulation Interchange Protocol (NCIP) can enable borrowing among consortial libraries using separate integrated library systems The Orbis Cascade Alliance consortium, examined using a case study
Library Information Systems
Information systems are central to libraries, and managing information systems is critical to serving library communities. Both a textbook for LIS courses and a handbook for practitioners, this volume thoroughly addresses modern libraries' challenges of integrating information technology. Written by Joseph R. Matthews and Carson Block, both experts on library information systems, this book describes the evolution of library information systems, their enabling technologies, and today's dynamic IT marketplace. It explains specific technologies and related topics, including standards and standards organizations, telecommunications and networks, integrated library systems, electronic resource ma...
