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Experiências Metodológicas na Comunicação
Discutir a metodologia da pesquisa como uma experiência inscrita no campo da Comunicação é a proposta do livro. A partir da análise da prática investigativa no campo, a obra aborda os delineamentos, obstáculos e desafios da metodologia em suas múltiplas dimensões. As reflexões apresentadas por autores com diferentes trajetos e vivências investigativas convidam o leitor a incorporar as suas próprias experiências no debate sobre a prática de pesquisa no campo da Comunicação.
A rede da desinformação
Este livro foca a mudança de perspectiva para trabalhar com o fenômeno da desinformação nas plataformas de mídia social. Ao invés de tentar explicar o problema através de conceitos fechados, defende que o mesmo deve ser entendido como um sistema, acoplado ao sistema das próprias plataformas, e ancorado nos valores e nos modos de construção do capital destes. Assim, a desinformação vai além de um único tipo ou modo de construção de um conteúdo, sendo estabelecida como um conjunto de elementos conectados, estruturados e com dinâmicas próprias. A partir dessa discussão, o livro introduz os principais conceitos utilizados pela literatura, começando pela definição da desinf...
Disinformation in Open Online Media
Chapters “Identifying Political Sentiments on YouTube: A Systematic Comparison regarding the Accuracy of Recurrent Neural Network and Machine Learning Models”, “Do Online Trolling Strategies Differ in Political and Interest Forums: Early Results” and “Students Assessing Digital News and Misinformation” are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
Strategy as Practice
This is an analysis of what managers actually do in relation to the development of strategy in organisations.
Discourse 2.0
Our everyday lives are increasingly being lived through electronic media, which are changing our interactions and our communications in ways that we are only beginning to understand. In Discourse 2.0: Language and New Media, editors Deborah Tannen and Anna Marie Trester team up with top scholars in the field to shed light on the ways language is being used in, and shaped by, these new media contexts. Topics explored include: how Web 2.0 can be conceptualized and theorized; the role of English on the worldwide web; how use of social media such as Facebook and texting shape communication with family and friends; electronic discourse and assessment in educational and other settings; multimodality and the "participatory spectacle" in Web 2.0; asynchronicity and turn-taking; ways that we engage with technology including reading on-screen and on paper; and how all of these processes interplay with meaning-making. Students, professionals, and individuals will discover that Discourse 2.0 offers a rich source of insight into these new forms of discourse that are pervasive in our lives.
Analyzing Social Media Networks with NodeXL
Analyzing Social Media Networks with NodeXL offers backgrounds in information studies, computer science, and sociology. This book is divided into three parts: analyzing social media, NodeXL tutorial, and social-media network analysis case studies. Part I provides background in the history and concepts of social media and social networks. Also included here is social network analysis, which flows from measuring, to mapping, and modeling collections of connections. The next part focuses on the detailed operation of the free and open-source NodeXL extension of Microsoft Excel, which is used in all exercises throughout this book. In the final part, each chapter presents one form of social media,...
Echo Chamber
Kathleen Hall Jamieson and Joseph Cappella-two of the nation's foremost experts on politics and media-offers a searching analysis of the conservative media establishment, from talk radio to Fox News to the editorial page of The Wall Street Journal. Echo Chamber is the first serious account of how the conservative media arose, what it consists of, and how it operates. Jamieson and Cappella find that Limbaugh, Fox News, and The Wall Street Journal opinion pages create a self-protective enclave for conservatives, shielding them from other information sources and promoting highly negative views toward conservatism's political opponents. A thoughtful and incisive study, Echo Chamber offers the most authoritative and insightful account of this revolutionary phenomenon and its indelible effect on the American political landscape.
Everyday Data Cultures
The AI revolution can seem powerful and unstoppable, extracting data from every aspect of our lives and subjecting us to unprecedented surveillance and control. But at ground level, even the most advanced ‘smart’ technologies are not as all-powerful as either the tech companies or their critics would have us believe. From gig worker activism to wellness tracking with sex toys and TikTokers' manipulation of the algorithm, this book shows how ordinary people are negotiating the datafication of society. The book establishes a new theoretical framework for understanding everyday experiences of data and automation, and offers guidance on the ethical responsibilities we share as we learn to live together with data-driven machines. Everyday Data Cultures is essential reading for students and researchers in digital media and communication, as well as for anyone interested in the role of data and AI in society.
Introducing Social Semiotics
Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places, advertising jingles, photojournalism and the rhythm of a rapper's speech provide readers with the knowledge and skills they need to be able to analyse and also produce successful multimodal texts and designs. The book traces the development of semiotic resources through particular channels such as the history of the Press and advertising; and explores how and why these resources change over time, for reasons such as advancing technology. Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Introducing Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.
Public Reason
The essays that make up this volume, explore the idea of public reason. The task of identifying a distinctively public reason has become pressing in our deeply pluralistic society, just because doubt has arisen whether what is good reasoning for one must be good reasoning for all. Examining the theories of Hobbes and Kant, and also using more recent work such as the comments and theories of John Rawls and David Gauthier, this book explores aspects of the idea of public reason. It explains public reason, and discusses areas such as pluralism, reasonable disagreement, moral conflict, political legitimacy, public justification and post-modernism.
