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He was a young expert who lived in seclusion in the city. Since he had nothing better to do, he started to rent a house for himself. He began to collect beauties of all stripes, lolis, hot policewomen, royal sisters, and amorous young women ... When all these were gathered up, he suddenly realized that he was facing the greatest danger!
As the famous sociologist Fei Xiaotong argued, “the real life of most Chinese can only be seen in the villages.” Peasants not only comprise a significant part of the Chinese population but represent a distinctive culture and one that is expressed in its own particular way. This makes for an important area of study for scholars in communication studies. This volume investigates how Chinese peasants express their culture and adapt to social change. The author’s research consists of participant observation and interviews of shadow puppetry artists in Guanzhong, China, illustrating how peasant artists have adapted to the historical and social changes since the founding of the People’s Republic of China. He discovers that Chinese peasants integrate urban popular culture with their own aesthetic criteria, even if the mainstream discourse of the Chinese community overlooks the subjectivity of peasants. He goes on to put forwards a creative analytical framework for the studies of the dynamics of “subject-time-space.” Scholars and students of anthropology, sociology, and communication studies, especially rural communication studies, will find this an ideal case study.
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The explosive growth of multimedia data on the web creates significant opportunities for multimedia advertising. Multimedia content becomes a natural information carrier for advertisements and business models that freely distribute multimedia contents and recoup revenue from multimedia advertisements that have emerged in large numbers. Online Multimedia Advertising: Techniques and Technologies unites recent research efforts in online multimedia advertising. This book include introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and technologies.
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