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THE MAD AD YEARS
THE MAD AD YEARS, India’s first advertising fiction, with top advertising agencies in India as the backdrop, brings into light and uncovers scandals and exploitations in the real world of advertising through the eyes of the protagonist Prashant Gupta, who has worked in some of the largest agencies in the country for nearly forty-five years. The story encircles his journey from being a 22-year-old simple graduate from a traditional joint family in Calcutta who in 1976 accidentally gets a job of a Management Trainee in India’s most glamorous and second largest agency, to rubbing shoulders with business tycoons and famous industrialists, to witnessing dramatic and salacious incidents and be...
Female Leaders in New Religious Movements
In this book, historians of religion and gender studies explore the biographies of a number of female leaders, and the factors within their groups and cultural contexts that support these women’s religious leadership. New Religious Movements have been supportive of women taking roles of leadership for a long time. Authors of this book examine issues of gender and female leadership from diverse theoretical and methodological standpoints. The book covers a broad range of groups both with regard to time and place, covering Paganism, Hindu guru groups, Christian organizations, esoteric/ mystical movements, African churches, and a Japanese NRM. The common focal point is the powerful, prophetic, charismatic women who have founded and/ or led New Religious Movements.
Oracle to DB2 Conversion Guide: Compatibility Made Easy
This IBM® Redbooks® publication describes IBM DB2® SQL compatibility features. The latest version of DB2 includes extensive native support for the PL/SQL procedural language, new data types, scalar functions, improved concurrency, built-in packages, OCI, SQLPlus, and more. These features can help with developing applications that run on both DB2 and Oracle and can help simplify the process of moving from Oracle to DB2. In addition, IBM now provides tools to simplify the enablement process, such as the highly scalable IBM Data Movement Tool for moving schema and data into DB2, and an Editor and Profiler for PL/SQL provided by the IBM Data Studio tool suite. This Oracle to DB2 migration gui...
Database Management and Oracle Programming
For Examination in Engineering Degree, Diploma and B.Sc., M.Sc., B.E.(I.T.) and other Competitive Examinations.
Frontiers in Anti-Cancer Drug Discovery, Volume (1)
"Frontiers in Anti-Cancer Drug Discovery" is an Ebook series devoted to publishing the latest and the most important advances in Anti-Cancer drug design and discovery. Eminent scientists write contributions on all areas of rational drug design and drug di
