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This book explores the political and intellectual significance of Edward Heath’s leadership of the Conservative Party. It contains a series of original and distinctive chapters that feature extensive archival materials and original insights from leading political scientists and historians. The volume contributes significantly to our understanding of Conservative Party politics, leadership, and conservatism more broadly.
The Conservative Party can lay convincing claim to being the world's most successful political party, not least because it is also one of the most adaptable, often appearing to do and say pretty much whatever it takes to win. But has it now taken things too far? Since the UK voted to leave the EU back in 2016, the Tories have arguably done more than simply re-shape themselves: rather, they seem to have transformed themselves from a mainstream centre-right party into a counter-intuitive combination of radical right-wing populism, free market fundamentalism, and fiscal constraint that is arguably not only inherently unstable but also poses a threat to many of the norms of both liberal democrac...
How do leading Conservative politicians strive to communicate with and influence the electorate? Why have some been more effective than others in advancing their personal positions and ideological agendas? How do they seek to connect with their audience in different settings, such as the party conference, House of Commons, and through the media? This book draws analytical inspiration from the Aristotelian modes of persuasion to shine new and insightful light upon the articulation of British conservatism, examining the oratory and rhetoric of twelve key figures from Conservative Party politics. Each chapter is written by an expert in the field and explores how its subject attempted to use oratory to advance their agenda within the party and beyond. This is the first book to analyse Conservative Party politics in this way, and marks an important new departure in the analysis of British politics.
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How do leading Labour figures strive to communicate with and influence the electorate? Why have some proven more successful than others in advancing their ideological arguments? How do orators seek to connect with different audiences in different settings such as parliament, party conference and through the media? This thoroughly researched and highly readable collection comprehensively evaluates these questions as well as providing an extensive interrogation of the political and intellectual significance of oratory and rhetoric in the post-war Labour Party. This collection evaluates the oratory and rhetoric of twelve leading figures from Labour politics: Aneurin Bevan, Hugh Gaitskell, Harold Wilson, Barbara Castle, James Callaghan, Michael Foot, Tony Benn, Neil Kinnock, John Smith, Tony Blair, Gordon Brown and Ed Miliband. Each chapter explores how its subject attempted to use oratory to advance their agenda within the party and beyond. Students of British politics, Labour history and communication studies will find this volume essential reading.
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