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Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students. Rich in case studies, examples, and in-chapter elements that focus on the challenges of launching and operating a technology venture In-depth examination of intellectual property development, valuation, deal structuring, and equity preservation, issues of most relevance to technology start-ups Extensive discussion of technology management and continuous innovation as a competitive advantage Addresses the issue of leading, managing, motivating, and compensating technical workers More time on the fundamentals of marketing and selling, as these are elements of entrepreneurship commonly most neglected by engineers and scientists
The focus of this book is on technology ventures — how they start, operate, and sometimes exit profitably. In short, it covers all the elements required to launch a successful technology company, including discussion of cutting-edge trends such as "entrepreneurial method" and "lean startup," emphasis on the ideation process and development of an effective business plan, coverage of product and market development, intellectual property, structuring your venture, raising capital, sales and marketing, people management, and even strategies for exiting your venture. This is not another armchair book about entrepreneurship. It’s a working guide for engineers and scientists who want to actuall...
In the 21st century, managers will play a crucial role in operating organizations of every conceivable size, in every industry classification, and in many geographical locations. As teachers of management, Duening and Ivancevich have learned along with their students that managerial concepts that fit so well in one setting are often misaligned in other settings. The practice of management is challenging, simple, mysterious, rewarding, and frustrating all at the same time. Managing Organizations: Principles & Guidelines will invite your students? interest, continuous learning, and attention to managerial tasks, responsibilities, and functions. In the 21st century, managers will play a crucial...
This book will provide the fundamentals of business process outsourcing for the busy executive who needs to get up to speed. It will have such features as checklists, tips and techniques, and case studies. * Written in a user friendly style that allows senior level financial executives to get a solid foundation of what business process outsourcing is and how it can benefit their companies. * Provides managers with the tools to analyse the BPO opportunities for their own firms, as well as techniques and strategies for managing a BPO initiative. * Shows managers how a BPO strategy can save the company money and create jobs domestically. * Both authors are consultants and advisers to industry-leading companies and frequent speakers at business forums and conferences.
Business Process Outsourcing (BPO) is becoming the new revolutionas company's of all sizes are seeking to take advantage of thissource of competitive advantage. This book provides a step-by-step approach to understanding theapplication of Business Process Outsourcing, assessing the BPOopportunity in the company, and then managing the transition toBPO. It serves as a guide to implementing BPO and as a referencesource to solving the variety of issues that may arise during a BPOinitiative. Each chapter features a case study, insight from apractitioner, focus on how BPO affects people, and ethicalconsiderations. * Discusses both the how and why of business process outsourcingwith a straightforward "how to" approach. * Provides managers with the tools to analyse the BPO opportunitiesfor their own firms, as well as techniques and strategies formanaging a BPO initiative. * Empowers businesses of all sizes to take advantage of thisall-encompassing business revolution.
Entrepreneurship is an academic discipline that, despite decades of growth in research and teaching activity lacks a traditionally distinct or common theoretical domain. In this book, editors Thomas N. Duening and Matthew Metzger explore entrepreneurial identity, facets of entrepreneurship education in forming and developing this identity and the development of entrepreneurs in general. Chapters focus primarily on macro-level identity issues (i.e., how do these entrepreneurial archetypes form, persist, and sometimes change) or micro-level identity issues (i.e., how can educators and resource providers identify, communicate, and incentivize identity construction among aspiring entrepreneurs), topics that will be of interest to researchers and students alike.
By promising same-day delivery and delighting customers, "thinking big" Mack turned an ordinary business into an all-American success story. At the same time, he earned a reputation as a consummate promoter, a civic contributor, and a devoted philanthropist. Mack's many accomplishments enable him to provide a powerful message, including seven principles for business owners, managers, and employees at every level. Always Think Big provides Mack's tips, pointers, and principles that anyone can use to improve his or her approach to customer service, marketing, and managing.
Today's new breed of technologically skilled employees often acts and thinks differently than their counterparts. And while break-the-rules approaches and attitudes can be helpful and even necessary for innovative, out-of-the-box thinking, they can also be a nightmare for managers. Managing Einsteins walks managers through proven best methods to optimize the skills, abilities, and knowledge of the new economy workforce--without stifling the creativity and innovative spirit needed for success. Written by two of today's top high-tech management experts, this clear, easy-to-read guide combines strategies for managing and team building with tips and pointers for building better communication between techies and non-techies, coaching for better performance, and more. The helpful skills and effective guidelines in Managing Einsteins will help managers "bridge the gap," providing: Antidotes for correcting problems in the workplace "Knowledge tests" for each topic covered Insights from top tech leaders including Larry Ellison, Michael Dell, and Andy Grove
Combining robust narrative with a wide variety of interesting cases, International Entrepreneurship: Starting, Developing, and Managing a Global Venture focuses on the need for every entrepreneur to at least consider entering the global market in todays hypercompetitive world. As an ever-growing number of countries become market oriented and developed, the distinction between foreign and domestic markets is becoming less pronounced, and entrepreneurs increasingly need to develop skills to identify opportunities and then manage these opportunities on a global basis. International Entrepreneurship is an ideal resource for students, professors, government officials, and practitioners througho...
øElgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by some of the world�s leading scholars. Designed to be accessible yet rigorous, they offer concise an