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Unleash Your Primal Brain
Understand what makes us human! This book is about the commonalities all 8,000,000,000 people on earth share. Our ancestors were molded by ruthless survival pressures from the earliest days of life on the planet. Adaptations which worked long ago are still inside of us – also shared with insects and reptiles. Later additions are common to all mammals from the tiniest shrews to the most massive whales. Some capabilities were bolted on relatively recently, and are only shared with our primate cousins. And the runaway explosion of humans on the planet can only be explained by our own bizarre species-level evolution. The only way to understand how our brains work is to examine the complete evo...
Landing Page Optimization
A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.
The File
SHORTLISTED FOR THE ORWELL PRIZE In 1978 Timothy Garton Ash went to live in Berlin to see what that divided city could teach him about tyranny and freedom. Fifteen years later, by then internationally famous for his reportage of the downfall of communism in Central Europe, he returned to look at his Stasi file which bore the code-name 'Romeo'. Compiled by the East German secret police, with the assistance of both professional spies and ordinary people turned informer, it contained a meticulous record of his earlier life in Berlin. In this memoir, he describes rediscovering his younger self through the eyes of the Stasi, and then confronting those who had informed against him. Moving from document to remembrance, from the offices of Britain's own security service to the living rooms of retired Stasi officers, The File is a personal narrative as gripping, as disquieting, and as morally provocative as any fiction by George Orwell or Graham Greene. And it is all true.
Facts are Subversive
'Timothy Garton Ash holds a mirror that magnifies... He writes masterfully and with compassion' - Neal Ascherson, Observer For more than thirty years, Timothy Garton Ash has traveled among truth tellers and political charlatans to record, with scalpel-sharp precision, what he has found. Facts are Subversive, which collects his writings since the millennium, addresses some of the crucial questions of our time: what happens to people who have endured long dictatorships when they try to found a democratic state? How can freedom from tyranny be won? How are free expression, equality before the law and equal rights for men and women sustained in a society of different faiths and ethnicities? This is history of the present on a scale by turns panoramic and human: urgent, exhilarating and necessary.
Socialnomics
The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents new material based on meeting with 75 Fortune 1000 companies, 50 colleges and universities, and over 100 small businesses & non-profits since the first edition. Qualman's materials have been used from IBM to NASA to Harvard to local busines...
The Book Your Pastor Wishes You Would Read
Caring for your pastor and the difference it makes. Caring for your pastor and the difference it makes. What do you think about your pastor? Do you chew over his sermons and wonder if they are clear and helpful? Do you feel he spends enough time with you? In fact, do you ever catch yourself wondering what he does all day? The truth is, often we think, "What can my pastor do for me?" Far less often do we think, "What can I do for my pastor?" Seasoned former pastor, Christopher Ash, urges church members to think about pastors not just in terms of what they do €“ how they lead and pray and preach and teach and so on €“ but about who they are. He encourages us to remember that pastors are people and to pray for them as they serve us. Paradoxically, caring for our pastor will be a blessing to us as well as to them, and create a culture of true fellowship in our church family.
Married for God
A Good Marriage Begins with God. It is our natural tendency to seek personal happiness and satisfaction in marriage. We often give our own needs, wants, and goals first priority. But what is God's design for our marriages? With clarity and conviction, Christopher Ash turns us away from marriage for ourselves and toward marriage in the service of God. With practical applications for everyday life, Ash shows us God's purposes and patterns for every part of the marriage relationship. By realigning our hopes, expectations, and goals for marriage according to the Bible, we will discover the deep joy and lasting fulfillment that comes from a God-centered marriage.
Reprisal
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Planetquake
This is "e;geofiction"e; cli-fi where our planet is a key actor. Greenhouse gases lead to natural disasters and the dismal politics of scarcity. Yes, our world is groaning, symbolised by a tsunami hitting the Scottish holy island of Iona... A scientist couple begin an evidence-based protest, but this morphs into a fight against a charismatic African empire-builder even as they face their own private temptations and tragedies. Nobody taught them just how difficult this path would be nor how much the whole world would become their battleground.
Knowing How to Know
This volume examines some crucial issues in the conduct of fieldwork and ethnography and provides new insights into the problems of constructing anthropological knowledge. How is anthropological knowledge created from fieldwork, whose knowledge is this, who determines what is of significance in any ethnographic context, and how is the fieldsite extended in both time and place? Nine anthropologists examine these problems, drawing on diverse case studies. These range from the dilemmas of the religious refashioning of the ethnographer in contemporary Indonesia to the embodied knowledge of ballet performers, and from ignorance about post-colonial ritual innovations by the anthropologist in highland Papua to the skilled visions of slow food producers in Italy. It is a key text for new fieldworkers as much as for established researchers. The anthropological insights developed here are of interdisciplinary relevance: cultural studies scholars, sociologists and historians will be as interested as anthropologists in this re-evaluation of fieldwork and the project of ethnography.
